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First 5 San Diego and Safeway/Vons Expand Partnership to Include Live Well San Diego
[March 18, 2014]

First 5 San Diego and Safeway/Vons Expand Partnership to Include Live Well San Diego

SAN DIEGO --(Business Wire)--

First 5 San Diego and Vons grocery stores have extended their partnership to encourage healthy eating among San Diego residents. Today, the two entities are announcing that they are going deeper into the community by partnering with the County of San Diego's Live Well San Diego campaign.

Photo caption from left to right: Carlos Illingworth, Vons - Director of Public Affairs and Governme ...

Photo caption from left to right: Carlos Illingworth, Vons - Director of Public Affairs and Government Relations, Andy Barker, Vons - Vice President of Retail Operations, Kimberly Medeiros, Executive Director of First 5 San Diego, Nick Macchione, Director of the Health & Human Services Agency, Supervisor Greg Cox (News - Alert), San Diego County Board of Supervisors and Chair of First 5 Commission (Photo: Business Wire)

In 2013, First 5 San Diego and Vons collaborated to reach thousands of San Diego County residents with healthy eating messages and promotions in stores and online.

"Through this partnership, First 5 San Diego and Vons will spread the message of Live Well San Diego and encourage healthier lifestyles throughout San Diego," said County Supervisor Greg Cox, Chair of the First 5 Commission of San Diego.

Together, First 5 San Diego and Vons have distributed more than 100,000 healthy eating information fliers throughout the community to educate and inspire county residents to take action and responsibility for their health.

"Live Well San Diego is about connecting organizations of every kind for a shared purpose," said Nick Macchione, Director of County of San Diego Health and Human Services Agency and First 5 Commissioner. "Partnerships like these are the key to makig positive changes so that our children, their children and beyond can live healthier and safer, and thrive."

Vons has financially supported First 5 San Diego healthy eating contests and promoted the healthy eating message in all San Diego Vons and Pavilions stores by displaying First 5 San Diego healthy eating materials.

"The Healthy Eating campaign materials and events have been well-received by our customers across the county," said Carlos Illingworth, Director of Public Affairs and Government Relations for Vons. "The Live Well San Diego campaign is an excellent fit and we are proud to support both organizations."

The Live Well San Diego initiative began in 2010 solely as a health strategy, recognizing that San Diego County, like much of the nation was facing a tidal wave of chronic disease and rising healthcare costs. The strategy has since evolved into the long term initiative to improve the health, safety and quality of life of all County residents.

"Our efforts embody Live Well San Diego's Building Better Health vision and goals," said Kim Medeiros, First 5 San Diego executive director. "We are excited to join forces to support San Diego County's long-term initiative to achieve healthy communities and to encourage all residents to make healthy choices at the supermarket, restaurants and home."

For more information about Live Well San Diego, visit

About the First 5 Commission of San Diego

The first five years of life are critical to a child's development. These years shape a child's success in school and in life. First 5 San Diego helps parents and others to help children during these early years. The Commission leads the greater San Diego community in promoting the vital importance of the first five years of life to the health and well-being of children, families and society. The ultimate goal of the Commission's work is that all children ages zero through five are healthy, loved and nurtured, and enter school as active learners. Learn more at or call toll-free 1 (888) 5 FIRST 5.

About Vons

Vons is a division of Safeway, Inc., a Fortune 100 company and one of the largest food and drug retailers in North America, based on 2012 sales of $37.5 billion. Safeway operates 1,406 stores in the United States, 275 of which are in southern California and southern Nevada that operate under the Vons and Pavilions banners. Vons supports a broad range of charitable and community programs and in 2013, donated more than $26.6 million to cancer research, K-12 schools and organizations that serve the community, in particular youth, veterans and people with disabilities. Learn more at

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