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Shift Communications Includes Social Analytics Company Socialbakers on New York Client Roster [Professional Services Close - Up]
[March 17, 2014]

Shift Communications Includes Social Analytics Company Socialbakers on New York Client Roster [Professional Services Close - Up]

(Professional Services Close - Up Via Acquire Media NewsEdge) Shift Communications, an integrated communications agency, announced they are the agency-of-record for Socialbakers, a global social analytics company.

Socialbakers offers a suite of social products that allow brands to benchmark trends, build content, and optimize campaigns for local customer engagement on a global scale.

According to a release, Shift Communications will play an integral role in developing Socialbakers' strategy to drive awareness to their brand, including media relations. Engagement began in January 2014, and the account is served out of Shift's New York office, located in the heart of the Flatiron district.

"Socialbakers is improving the way we analyze social media campaigns, which is increasingly essential in our data-driven world," said Todd Defren, chief executive officer of SHIFT Communications. "We're excited to help them reach clients looking to understand their social media presence." Socialbakers is used by half the global Fortune 500 companies, and is a Facebook Preferred Marketing Developer. 27-year-old CEO Jan Rezab leads the Socialbakers executive team which includes former Adobe Vice President Neil Morgan, CMO, Neil Weston, COO, and Yan Rozovsky, Head of Social Strategy. Socialbakers announced $26 Million in Series C funding from Index Ventures on February 18.

"Strong media relations and an integrated approach to PR across paid, earned and owned channels was a key factor in our U.S. agency search," said Alexandra Banks, Director, Global Public Relations for Socialbakers. "Already the SHIFT team has become an extension of our internal marketing and communications team, bridging time zones and aligning strategies to expand awareness of Socialbakers in the U.S." With a dedication to development in communications and social media, Shift Communications is a privately held national public relations firm that represents some of the best-known enterprise and consumer technology brands, including Toyota, AOL, and H&R Block as well as numerous startups.

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