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Celltick Partners with Airtel Lanka to Bring Start Experience to Sri Lanka
[March 10, 2014]

Celltick Partners with Airtel Lanka to Bring Start Experience to Sri Lanka

(PR Web Via Acquire Media NewsEdge) (PRWEB) March 10, 2014 Celltick, a global leader in mobile initiated commerce, announced its partnership with Airtel Lanka, a subsidiary of Bharti Airtel, a leading global telecommunications company with operations in 20 countries across Asia and Africa. Airtel Lanka now provides a customized Android interface with special features for its 1.7 million subscribers in Sri Lanka that provides fast access to their favorite and most frequently used applications and functions, as soon as they wake up their phone.

Start is a next-generation intelligent Android interface that provides an adaptive start screen allowing users to easily personalize their device usage making it more enjoyable. Start allows users to access what matters most from the start screen. It provides fast access to 24 apps and quick view into numerous information sources including social media, news, weather and more. Start’s back end recommendation engine learns from user behavior to provide best of breed context sensitive personalized suggestions to the user.

With Celltick’s Start, Airtel brings additional value to their subscribers in Sri Lanka, while providing a means to more effectively engage them through the customer relationship lifecycle. Airtel subscribers will benefit from special services and promotions that are provided through the start screen enabling an enriched service on their smartphone. They would also know about the latest services that might best benefit them on their start screen.

“At Airtel, we continue to set the trend by launching new products and services that focuses on giving customers offerings that are innovative, current and relevant for them. We have also been dedicated to bringing mobile telephony along with the latest value added services (VAS) to the masses since the day of our inception,” stated Suren Goonewardene, Chief Executive Officer/Managing Director – Bharti Airtel Lanka. “We are very happy to partner with Celltick to continue our commitment to bring the best in mobile services to our subscribers. True to our brand promise, we strive to enrich and make a difference in the lives of our Sri Lankan subscribers on a daily basis, and we feel strongly that this partnership will help contribute in keeping up to that promise.” “We are very excited to partner with Airtel as it continues in its pursuit of bringing the most innovative mobile services to its subscribers,” said Abraham Punnoose, Managing Director of Celltick India. “By providing Start across its Android devices, Airtel is connecting more to its users and creating an effective communication channel with them. We look forward to the positive effects this partnership will bring to the millions of people in Sri Lanka.” The growing Start ecosystem includes hundreds of themes and plug-ins that are available for download on Google Play. Celltick powers billions of mobile-initiated commerce transactions for virtual and physical goods serving more than 110 million active consumers across 25 countries.

### About Airtel Lanka Bharti Airtel Lanka commenced commercial operations of services in Sri Lanka on January 12, 2009, and was the fastest operator to reach 1 million customers in Sri Lanka. With its network footprint panned out across the country and capturing strategic ranking positions in various areas in less than three years of operations, Airtel has emerged as Sri Lanka’s fastest expanding network. Registered under the Board of Investment in Sri Lanka, Airtel Lanka provides digital mobile services into Sri Lanka which includes voice telephony, voice mail, data services and GSM based services. The Company has also received accreditation such as ISO 27001:2005 and ISO 22301 for its continuous efforts towards information security and business continuity.

About Celltick Celltick is a global leader in mobile initiated commerce. Celltick’s Start is a next generation personalized intelligent interface for Android devices. Celltick is unique in creating and managing mass market mobile marketing solutions for mobile operators, large media companies, device manufacturers and large brands. Celltick enables its partners to engage and monetize their users on the mobile. The company drives billions of transactions annually across more than 110 million active consumers across its different mobile platforms in over 25 countries. A rapidly growing company, Celltick has subsidiaries in Europe, Asia, South America and the U.S. For more information, visit

Press Contacts: Celltick Ramgopal Vidyanand/Shirit Flider press(at)celltick(dot)com Airtel Lanka Shakila Kamaldiran Shakila.Kamalendiran(at) Read the full story at (c) 2014 PRWEB.COM Newswire

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