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Kenshoo Rolls Out Mobile App for Monitoring Digital Marketing Activity [Health & Beauty Close - Up]
[March 04, 2014]

Kenshoo Rolls Out Mobile App for Monitoring Digital Marketing Activity [Health & Beauty Close - Up]

(Health & Beauty Close - Up Via Acquire Media NewsEdge) Kenshoo, a provider of predictive media optimization technology, has unveiled a prototype of its new mobile application, Kenshoo Anywhere, at the K2 innovation event in Half Moon Bay, California.

In a release, the Company said that the app provides its clients access to custom reporting dashboards, with the ability to view performance reports across various digital marketing assets and metrics. Through Kenshoo Anywhere, marketers can quickly analyze campaign data, identify opportunities for optimization, and collaborate with team members.

"We are always looking for ways to maximize the value of our client's digital marketing investments and improve the performance of our team.Having quick, easy access to client campaign activity against goals is invaluable for both our executive team and our managers alike," said Jorie Waterman, Head of Performance Channels at eBay Enterprise. "Being able to monitor pacing against goals across our portfolio of clients from any location and instantly send reports and adjustments to the team makes this possible." Kenshoo said that it recently released a case study with eBay Enterprise demonstrating an 80 percent increase in return on investment for eco-friendly jewelry retailer, Alex and Ani through Kenshoo Social Demand-Driven Campaigns. By automatically creating Facebook ads based on demand signals from paid search, Product Listing Ads, and merchant inventory feeds, Kenshoo delivered a 44x lift in revenue.

"Advertising competition continues to heat up and Kenshoo is always looking for ways to innovate and help our clients win," said Israel David, SVP Technology at Kenshoo. "With Kenshoo Anywhere, our clients can monitor campaigns any time, any place, and take advantage of our cross-channel algos and automation to get a leg up." Additionally, Kenshoo Anywhere is now available to select marketers in limited beta release and will be accessible for all Kenshoo clients through the Apple iPhone app store in Q2.

A recent white paper published by Kenshoo, " Added Value: Facebook Advertising Boosts Paid Search Performance," demonstrated for the first time the direct, positive impact of Facebook advertising on paid search marketing performance. The study found a 30 percent higher paid search return on ad spend and a 24 percent higher paid search average order value for campaigns in which target audiences were exposed to both paid search and Facebook advertising. Kenshoo Anywhere can help marketers manage these increasingly valuable and intertwined campaigns from a single convenient location.

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