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New Insights Revealed about Mobile Shopping [Customer Inter@ction Solutions]
[February 19, 2014]

New Insights Revealed about Mobile Shopping [Customer Inter@ction Solutions]


(Customer Inter@ction Solutions Via Acquire Media NewsEdge) Mobile shopping continues to grow at a rapid pace, with an increasing number of mobile shoppers embracing Internet retailer apps, social shopping apps, and brick-andmortar retail apps to enhance their shopping experience. That's a key takeaway from new research issued by Yankee Group on behalf of Mobidia. The research also indicates that social shopping applications such as Shopkick and Groupon drove the highest level of application engagement at 49 percent; Internet retailers such as Amazon and eBay followed closely with 47 percent; traditional brick-and-mortar retailers such as Walmart and Kohl's trailed with 43 percent, but had the largest distribution of engagement results with some companies well above the average; and apps offering customer services to enhance the mobile shopping experience drove more engagement.



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