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Infinite possibilities with ADD-ON Digital Marketing and Living Your Brand [Bizcommunity (South Africa)]
[February 14, 2014]

Infinite possibilities with ADD-ON Digital Marketing and Living Your Brand [Bizcommunity (South Africa)]

(Bizcommunity (South Africa) Via Acquire Media NewsEdge) Exciting new collaboration between two brands that are set to close the divide between traditional and digital marketing.

With Living Your Brand (LYB) recently acquiring a stake in the digital advertising agency startup: ADD-ON Digital Marketing; the dynamic duo are set to add a little flavour to the events and marketing menu with creative campaigns packed with purposeful creative strategies.

Daniel Marcus CEO of Living Your Brand says: "At our marketing and business growth conferences, we often hear from our delegates that they are looking to improve their digital marketing efforts so we decided strategically to invest in building a digital arm to our business and ADD-ON was perfectly placed to fulfil that role." ADD-ON is also launching an online initiative this month but is keeping the details of what it entails closely guarded. The only clue is a riddle that they've placed on their website that reads: I will never change the way I see the world, although I see the world changing around me. I wait for no one but you will wait for me. I can run on empty but am filled up twice a day. What am I? Answers can be tweeted to @AddOnDigital with the hashtag #TheAddonRiddle.

Ashton Hayes, founder of ADD-ON, added that: "2014 has been earmarked as a year of rapid growth for ADD-ON and we see our partnership with Living Your Brand as the right move to help us grow and get our brand out there." Hayes has worked on an extensive range of brands in his digital marketing career, including: Hunter's Dry, Absolut Vodka, Isuzu, Nedbank and more. In 2013, he noticed a growing number of brands needing to creatively reinvent their digital marketing strategies. Taking action, he established ADD-ON Digital Marketing. Leading the agency, he ensures the delivery of great work to clients, always.

Amongst ADD-ON's list of clients is the student deals company Ikeys Vibe which ADD-ON assisted in launching their national brand Varsity Vibe, the innovative property company Bjala and the newest addition GGD Accounting. With Hayes being an avid surfer and extreme sports enthusiast, he also hopes to secure a client in the alternative sports category in the not so distant future.

Living Your Brand also boasts an impressive clientele including, Nedbank Capital, Nedgroup Investments, Nedbank Private Wealth, FNB Private Bank, SIMS, Lanxess, The Jacob Zuma Foundation, MWEB and - amongst other digital and traditional agencies across the country.

The Living Your Brand team has since grown and has successfully managed to put Living Your Brand on the map as one of the leading events and conference agencies in South Africa - and together with ADD-ON Digital Marketing, they have big plans to go global.

For more information on the companies please visit and

To join the ADD-ON initiative, tweet your answers to @AddOnDigital with the hashtag #TheAddonRiddle.

Winners will be notified via Twitter.

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