[February 06, 2014]

ProFlowers App, Offering Fresh Flowers On-the-Go, Launches for iPhone & iPod touch

ProFlowers^®, one of the nation's largest online fresh flower retailers, is launching its first flower app for iPhone (News - Alert) and iPod touch. ProFlowers App, available now on the App Store, is the quickest way to order fresh, vibrant flowers for delivery as early as the next day.

ProFlowers App, designed by its subsidiary Sincerely, creates a seamless shopping experience for those looking to gift fresh-from-the-field flowers ready to bloom for at least seven days. Features of the app include:

• Simplified choices: Floral designers have curated 40 fresh flower and plant selections that gifters can choose based on how they want the recipient to feel. Sentiments include: Desired, Encouraged, Celebrated, Appreciated and Comforted.
• Easy address importing: The gifter can import shipping information from their phone address book so there's no need to type out a delivery address.
• Quick checkouts: Checkouts are quick and secure with the credit card scanning system that allows shoppers to take a photo of the billing info and save it for easy purchasing.
• Occasion reminders: The app provides notifications for friends' brthdays and special occasions through Sincerely's Thoughtfulness Engine™, a tool that helps users remember to send cards or gifts before it's too late.

"At ProFlowers, we believe that flowers and plants have the ability to create an emotional experience, no matter the occasion. The new ProFlowers mobile app focuses on the gifting experience itself, and it's designed for an easy, effortless and enjoyable experience for both the customer and the recipient," said ProFlowers General Manager and Vice President Bill Patterson.

"ProFlowers revolutionized the floral industry 15 years ago, and technology is always at the forefront of everything we do as an e-commerce company. The new mobile app is just another extension of our commitment to innovation," said Provide Commerce CEO Chris Shimojima. "People today want to order their Valentine's Day flowers quickly and easily and know that they will arrive vibrant and ready to bloom. They rely on us to create that 'wow' experience for their loved ones, and the new mobile app is just one way we are improving the gifting experience."

ProFlowers was the first online retailer to send flowers direct, fresh from the fields, to customers and their loved ones nationwide. ProFlowers has delivered more than 50 million bouquets over the past 15 years. The online floral company guarantees service, value and reliability with every gift, and the flowers and plants sent through the app are no exception. All gifts given through the app come with a free pot or vase, personalized card, easy care instructions and a seven-day freshness guarantee.

The ProFlowers App for iPhone and iPod touch is available for free on the App Store or at http://www.proflowers.com/app.

About ProFlowers®

ProFlowers, a Provide Commerce, Inc. brand, delivers fresh and colorful floral bouquets ready to bloom for at least 7 days. The online floral company guarantees service, value and reliability when it matters most. ProFlowers' grower-direct model promises floral and plant expertise, on-time fresh delivery, a longer bloom, and empowered and proactive customer service. From the everyday to the most special of days, ProFlowers bouquets and plants promise a thoughtfully convenient experience and make gift givers heroes in the eyes of their recipients.

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