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Microgen Releases 'Aptitude Allocation Engine' to Enable Enterprises to Unlock Financial Insight and Profitability from Big DataBOSTON & LONDON --(Business Wire)-- The Aptitude Allocation Engine is a new software product that empowers business leaders to unlock financial insight and profitability using Big Data. The product enables enterprise Chief Financial Officers and heads of business to measure the profitability of products, customers, channels, contracts and other dimensions more quickly and in more detail than previously possible. Goals for data-driven business leaders With new growth targets and increasing pressure from competitors, shareholders and customers comes the need for increased transparency into costs and the drivers of profitability. Many large companies struggle to quickly calculate detailed profitability, such as of an individual customer, as existing finance IT systems aggregate data and are geared to serving statutory reporting needs. Using Big Data to unlock financial insight The Aptitude Allocation Engine leverages a step change in processing performance, enabling enterprises to calculate detailed profitability quickly and improve strategic business decision making. The underlying Aptitude platform incorporates in-database, in-memory and parallel processing technologies to rapidly process large data volumes. In contrast to other Big Data technologies, Aptitude is suitable for financial processing within large organizations where data integrity and auditability are invariably essential components of the Big Data project. The Aptitude Allocation Engine utilizes this processing capability, using the data held within and the processing horsepower of an enterprise data warehouse to calculate profitability at granular levels. The processing speed helps analysts to not only calculate profitability but also to quickly iterate analyses to determine the drivers of profitability. Calculating the profitability of an individual customer or product often requires this processing horsepower. A relatively small regional bank, for example, will have millions of accounts, thousands of branches, and hundreds of products. Allocating costs from hundreds of cost centres and deriving the profitability of individual customers can requie the processing of hundreds of millions (and sometimes, billions) of calculations. The Aptitude Allocation Engine is able to process transactional level data making it possible to analyze the profitability of an individual product sold through a specific sales channel, without the need to wait overnight for answers. "Business leaders at large organizations have spoken to us about the need to extract more insights from their data in order to drive business growth. Better strategic decision making is a top priority for CFOs, but answering questions about the profitability of individual products and customers is often technically exhausting and near impossible to achieve quickly," says Tom Crawford, Executive Vice President at Microgen. "We've listened to the market and are excited to launch the Aptitude Allocation Engine. It provides large, leading enterprises with the ability to unlock insight and profitability from their data." Learn More Product overview webinar Two sessions:
Tristan Atkins, SVP of Product Management, will introduce the Aptitude Allocation Engine. We will discuss the approaches that large and leading firms are taking to get better financial insight and to optimize profitability. Register here: http://www.microgen.com/uk-en/enquiry-form/webinar-how-quickly-can-you-calculate-profitability-individual-customer Webinar with Forrester Research (News - Alert) - "Financial Performance Management in the Age of Big Data" 25 February 1600 (GMT), 1100 NY (EST) Senior analyst George Lawrie will present how leading enterprises are facing the challenge of measuring and optimizing line-level profitability. Join peers from industry to discuss how the Big Data and other technologies are being used by finance to make better strategic decisions. Register here: http://www.microgen.com/uk-en/enquiry-form/webinar-finance-performance-management-age-big-data About Microgen Aptitude Limited Microgen Aptitude Limited, a Microgen plc Group Company (LSE: MCGN), is an enterprise software provider with expertise in helping CFOs at large enterprises to achieve financial insight, control and transparency. The company's customers include many of the world's leading firms across a range of industries. Uniquely, Aptitude software combines finance domain expertise with a software platform that is able to rapidly process massive amounts of data. Copyright © Microgen Aptitude Limited 2014. All Rights Reserved. Microgen Aptitude Limited is a Microgen plc group company. Microgen ® Microgen plc. Aptitude ® Microgen Aptitude Limited. Microgen Aptitude - European & U.S. Patents Pending (for more information please refer to our website: http://www.microgen.com/patentsandtrademarks) ###
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