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TBC Corporation Selects Revionics Price and Promotion Optimization
[January 21, 2014]

TBC Corporation Selects Revionics Price and Promotion Optimization

AUSTIN, Texas --(Business Wire)--

Revionics, Inc., the leading provider of End-to-End Merchandise Optimization solutions, announced today that they have entered into a three-year agreement for Revionics® Price Optimization and Revionics® Promotion Optimization with TBC Corporation, one of North America's largest marketers of tires for the automotive replacement market.

TBC Corporation chose Revionics' life cycle pricing solutions due in part to their success of enabling retailers to make better strategic and tactical decisions based on shopper and competitive analysis and respond quickly to dynamic marketplace conditions. Leveraging Revionics' advanced analytics and demand-based science, TBC will have the ability to continue to improve value-based pricing strategies and promotional offers that appeal to localized markets while driving increased sales and margins in the highly ompetitive automotive aftermarket industry.

"To find success in today's price transparent, hyper-competitive world, retailers need to leverage big data to make data-driven pricing and promotion decisions that are relevant and compelling to their shoppers," stated Marc Hafner, President and CEO of Revionics. "We are honored to have TBC as a customer."

Revionics' Price and Promotion Optimization solutions enable retailers to improve profits and competitiveness through fact-based analysis of customer behavior, incorporating the "Voice of the Shopper" into a comprehensive set of demand signals that guide better pricing and promotion decisions which sense and shape shopper demand at a local level. Key advantages include:

  • Systematically execute competitive positions and desired price image
  • Align price strategy with category and financial objectives
  • Price at a level that exploits local shopper behavior
  • Execute relevant and profitable promotions
  • Rapidly fine tune strategies as market conditions change
  • Measure pricing and promotion effectiveness

About Revionics, Inc.

Revionics delivers the industry's most powerful End-to-End Merchandise Optimization solution, enabling retailers of all sizes to execute a fact-based Omni-channel merchandising strategy utilizing the most comprehensive set of shopper demand signals to enhance financial performance with improved customer satisfaction. Revionics' solutions leverage advanced predictive analytics and demand-based science to ensure retailers have the right product, price, promotion, placement and space allocation for optimal results across all touch points in the Omni-channel shopping episode - online, in-store, social and mobile. Offered on a scalable, high performance Cloud-based SaaS (News - Alert) platform, these solutions future-proof retailers from Big Data/Fast Data challenges, while providing speed-to-ROI. Over 37,000 retail locations globally and $150+B in annual revenue across grocery, drug, building materials, convenience, general merchandise, discount, sporting goods stores and eCommerce sites optimize with Revionics' solutions. Revionics has been recognized as a 2012 Deloitte Technology Fast 500™, Red Herring Top 100 Global, Red Herring Top 100 Americas and JMP Securities' (News - Alert) Hot 100 Software Company. For more information, please visit

About TBC Corporation

Headquartered in Palm Beach Gardens, FL, TBC Corporation (TBC) is one of North America's largest marketers of automotive replacement tires through a multi-channel strategy. The Company is a wholesale supplier to independent regional tire retailers and distributors throughout the U.S., Canada and Mexico. Additionally, TBC's wholesale group operates Carroll Tire, a regional tire wholesale distributor servicing independent tire dealers across the United States. TBC's retail group operates more than 2,700 franchised and company-operated tire and automotive service centers under the brands Tire Kingdom®, Merchant's Tire & Auto Centers®, NTB®-National Tire & Battery®, Big O Tires®, Midas®, and SpeeDee Oil and Lube®.

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