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Research and Markets: Tariff Trends SnapShot No 18 - French Mobile Pricing Trends: 2014 Edition Shows How a Disruptive New Entrant Succeeds In Changing the Market
[January 17, 2014]

Research and Markets: Tariff Trends SnapShot No 18 - French Mobile Pricing Trends: 2014 Edition Shows How a Disruptive New Entrant Succeeds In Changing the Market

DUBLIN --(Business Wire)--

Research and Markets ( has announced the addition of the "Tariff Trends SnapShot No 18 - French Mobile Pricing Trends" report to their offering.


1. Introduction - the key trends in the French Mobile Market

2. French Mobile Pricing from 2012 to 2014

3. The impact of the changes in French Mobile Pricing

4. The Key French Mobile Pricing Trends in 2014

5. The effects of competition in French mobile & the lessons to be learned

The Tariff Trend SnapShot No. 26 French Mobile Trends - provides an update on the changes in pricing & the impact on subscriber numbers, ARPU and revenues since the launch of the 4th French MNO Free Mobile in January 2012.

The SnapShot shows how Free Mobile has grown from a standing start to take 11 per cent of the French Mobile marketby subscribers in less than 2 years with over 7.4 million users reported as of Q3-13. Free provides two simple low cost offers - a Euro 19.99 per month plan (including 3GB mobile data & unlimited calls & SMS) and a Euro 2 per month plan (including 50MB mobile data & 2 hours of calls a day & unlimited SMS).

Although all established French MNOs have lost market share the number of subscribers has increased by 9 per cent with all 3 MNOs increasing their customer base. The MNOs have retaliated to the launch of Free Mobile by introducing their own low cost sub-brands - such as Orange's (News - Alert) sosh sub-brand - and have both increased bundles and lowering their pricing.

Initially only Bouygues Telecom matched the Euro 19.99 per month tariff of Free Mobile but by 2013 all three MNOs had matched the Free price offer. Since 2012 the average package pricing from the 3 competing French MNOs had declined by 36 per cent but now has increased bundles of Mobile Data, SMS and call packages - with pricing declining from almost Euro 22 per month to Euro 14 per month.

As a result the French mobile market is now one of the most competitive in Europe. In December 2013 Free Mobile launched a 4G service with a 20GB Mobile Data allowance included with the two monthly plans at no extra cost and prompted Bouygues, SFR (News - Alert) and sosh to follow the same price strategy.

The other MNOs have also sought to launch premium price plans based on convergence and mobile subsidy but still have had to reduce pricing to remain competitive. The result has been to reduce average blended ARPU levels by up to Euro 6.5 per month, an average decline of 17.4 per cent since the launch of Free Mobile.

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