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Cegedim Buys Kadrige [Professional Services Close - Up]
[January 16, 2014]

Cegedim Buys Kadrige [Professional Services Close - Up]

(Professional Services Close - Up Via Acquire Media NewsEdge) Cegedim Relationship Management announced the acquisition of Kadrige, a provider of Software-as-a-Service (SaaS) e-detailing and collaborative solutions.

According to a release, Kadrige solutions will integrate seamlessly with Cegedim's Mobile Intelligence customer relationship management (CRM) suite or any other CRM platform, providing customers with remote collaborative solutions which have long proven to be highly effective, compliant and stable in the increasingly regulated and evolving life sciences industry.

Over 58 percent of life sciences leaders have ranked building multichannel engagement strategies to be extremely critical, very critical or critical.* Consequently, successful life sciences companies have focused on increasing the use of compliant and reliable remote collaborative solutions to reach their stakeholders.

Kadrige noted it has been pioneering remote detailing communications between life sciences companies and Healthcare Professionals (HCPs) since 1998. The solutions are device-agnostic, so there is no time wasted trying to configure whatever device the HCP is using. In addition, Kadrige remote collaborative solutions can run on very low-bandwidth connections, so representatives can be confident in their ability to connect and present from wherever they want, whenever they want. Kadrige solutions will remain CRM platform- agnostic.

"Over the past 15 years we have earned the business of many of the world's top-20 pharma companies because of our innovative technology and expertise in the implementation of successful multichannel strategies," explained Olivier Cadou, Founder and President of Kadrige. "Our clients do not have time for technical glitches, and Kadrige's patented solutions deliver the highest security, compliance and reliability available in the market today. Our clients need to be accompanied in their deployments. That's why Kadrige brings them the best-in-class consulting, training and coaching services, based on our know-how and understanding of key success factors and best practices." Kadrige added it currently has projects deployed in 25 countries. With the acquisition, Kadrige's CRM-agnostic remote collaborative solutions will be offered around the world.

"We are pleased to welcome the Kadrige organization to the Cegedim family, and to be the only life sciences partner capable of offering a versatile, comprehensive and a proven multichannel solution," said Laurent Labrune, Chief Executive Officer, Cegedim Relationship Management. "For Cegedim, this acquisition is an opportunity to further enrich our multichannel platform with proven and successful remote collaborative solutions." Cegedim Relationship Management is a provider of Customer Relationship Management (CRM) solutions.

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