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India Mobile Value Added Services Market Report 2014-2018
[January 14, 2014]

India Mobile Value Added Services Market Report 2014-2018

(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets ( has announced the addition of the "India Mobile Value Added Services Market Report 2014-2018" report to their offering.

One of the main drivers in Mobile Value Added Services market is the increasing adoption of smartphones and tablets. The smartphone penetration in India currently stands at less than 10 percent and the adoption of smartphones is expected to grow at a CAGR of 62.9 percent during the forecast period. In addition, the Tablets market in India has witnessed significant growth over the past few years. The increasing adoption of smartphones and tablets is enhancing the demand for and use of mobile VAS.

In recent years, the Mobile VAS market in India has witnessed significant growth due to increasing funding for mobile governance applications from the Government of India. The Government of India's National Telecom Policy coined in 2011-2012 aims to utilize the massive reach of mobile phones and harness the potential of mobile applications to enable easy and round-the-clock access to public services, mostly in the rural areas. Hence, the Government of India has set up a new fund to offer financial support to mobile start-ups that are focusing on developing m-governance applications. This initiative was announced in the Union Budget for 2013-14. However, the size of the fund and the average money provided to every start-up has not been disclosed by the IT Department, which is handling this initiative. The government is planning to offer m-governance services to more than 700 Aadhaar card holders by the end of 2014.

Further, the report states that one of the major challenges in this market is the lack of awareness among individual users. Individual users account for a major share of the Mobile VAS market in India. However, the lack of awareness about several useful mobile VAS and their features among these users is a major challenge for the market vendors. Most users only use their mobile devices for voice services because they are unaware of the functionality of the mobile devices.

The key vendors dominating this market space are: - CanvasM Technology Ltd.

- Comviva Technology Ltd.

- Hungama Digital Media Entertainment Pvt. Ltd.

- IMImobile Pvt. Ltd.

- One97 Communications Ltd.

- OnMobile Global Ltd.

- Spice Digital Ltd.

- ValueFirst Digital Media Pvt. Ltd.

Key Topics Covered: 01. Executive Summary 02. List of Abbreviations 03. Scope of the Report 04. Market Research Methodology 05. Introduction 06. Market Landscape 07. Market Segmentation by Application 08. Market Segmentation by Service Category 09. Buying Criteria 10. Market Growth Drivers 11. Drivers and their Impact 12. Market Challenges 13. Impact of Drivers and Challenges 14. Market Trends 15. Trends and their Impact 16. Vendor Landscape 17. Key Vendor Analysis For more information visit CONTACT: Research and Markets, Laura Wood, Senior Manager. Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Sector: Mobile Content ( .


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