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Liaison International Names Michael Scheevel as Director of Association Sales
[January 14, 2014]

Liaison International Names Michael Scheevel as Director of Association Sales

WATERTOWN, Mass. --(Business Wire)--

Liaison International, a leading provider of admissions management software and services for higher education, today announced that it has named Michael Scheevel, a senior sales executive with deep experience in enhancing non-dues revenue streams for associations across the country, as Director of Association Sales.

In this role, Scheevel will collaborate with professional and educational associations to expand Liaison's partnership base by showcasing Liaison's centralized application services (CAS) and wide array of ancillary offerings to the association world. Associations will be introduced to new member service offerings, innovative sources of non-dues revenue, and underexplored ways to increasethe role of associations in the furthering of higher education.

To date, Liaison has established itself as the leader in providing centralized application services for a wide variety of healthcare associations, ranging from the American Dental Education Association to the American Association of Colleges of Nursing. More than 4,000 schools and professional programs manage their admissions processes on a CAS platform developed and supported by Liaison.

Scheevel came to Liaison from MultiView, Inc., where he had been Vice President of Sales. MultiView is the largest B2B digital advertising network in the world, connecting over 60,000 advertisers to industry-specific markets across over 2,000 association and private sector websites. Earlier, he held a number of sales positions at Moore Data Management Services.

Michael Behringer, Liaison's CEO & President, said, "Michael is a seasoned sales executive with 25 years of experience in market development and partner sales. He will be a key member of our business development team as we deliver the experience and power of Liaison's Centralized Application Services to professional and educational associations throughout North America."

Scheevel is an active member of the American Society of Association Executives and has served multiple consecutive terms as board member with the Dallas / Fort Worth Association Executives. He is an active speaker, author, and thought leader throughout the association industry.


Liaison International provides admissions management solutions to higher education. Over the last 20+ years, the firm has built strong relationships with educational associations and has powered some of the most admired admissions offices with its Centralized Application Service (CAS). Its comprehensive software, service, and data analytics platform is proven to remove administrative burdens, facilitate more powerful analysis of a program's applicant pool, and enable experienced admissions staff to focus on the core responsibilities of recruitment and enrollment.

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