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With "RedEye Rebrand," StoneArch is Again Staying Awake for Good
[January 08, 2014]

With "RedEye Rebrand," StoneArch is Again Staying Awake for Good

MINNEAPOLIS --(Business Wire)--

Believing that giving is a year-round commitment, StoneArch is welcoming 2014 with its annual charitable campaign, RedEye Rebrand, on February 6. The 24-hour, overnight event provides a selected local nonprofit with creative and strategic resources to build its brand, including an updated website and logo, among many other deliverables.

"Our 2013 campaign was a rewarding experience for all involved. There was never a question whether we would continue the campaign in 2014," says StoneArch president, Jessica Boden. "It's amazing to see an organization partner with us on shaping a brand identity that truly reflects their passion and dedication."

Last year's winner, The Bridge For Youth, has seen big changes since the rebranding. Key staeholders took notice of the new, more easily navigable website and enhanced brand identity. Among the many positive outcomes, the updated brand has helped the organization gain additional funding and recognition as the go-to expert for at-risk youth.

"Donations have increased significantly since our rebrand," says Janet Hallaway, Bridge For Youth corporate and community engagement manager. "We've seen new donors and returning donors who have commented positively on our updated image. The partnership with StoneArch led to a unified brand identity and brand messaging that enhanced our credibility."

Everyone is invited to nominate a worthy cause for the RedEye Rebrand through January 15. StoneArch will narrow the selection to three finalists and starting January 24, you can cast your vote to help choose the Rebrand winner. Two runners-up will receive a $500 donation.

Click here (link) to nominate a worthy organization, and track progress on Facebook (News - Alert) (link) and Twitter (News - Alert) (link).

About StoneArch
StoneArch, three-time winner of the Medical Marketing and Media Gold Award, has specialized in medical device and healthcare marketing since 1984. The Minneapolis-based creative agency delivers multichannel, strategic marketing communications and customized learning programs for a broad range of healthcare clients. In addition, the agency offers a full range of meeting support services.

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