[January 08, 2014] |
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NRF 2014: Motorola Solutions to Showcase How Retailers Can Deliver a Differentiated Customer Experience
SCHAUMBURG, Ill. --(Business Wire)--
Motorola
Solutions, Inc. (NYSE: MSI), a leading provider of mission-critical
communication solutions and services for enterprise and government
customers, will be showcasing its latest retail solutions and
innovations in Booth #1501 at the 103rd National Retail
Federation (NRF) Annual Convention & EXPO on Jan. 12-15, 2014, at the
Jacob K. Javits Convention Center in New York City.
In retail today, shoppers can shop in many ways -- online, in-store or
via mobile -- and then receive their purchases when, where and how
they'd like. The shopper's experience across all these channels can be a
retailer's major differentiator. Expanding on the theme "The Experience
is Everything," Motorola (News - Alert), along with its business partners, will be
demonstrating new solutions that help retailers meet the needs of
empowered, omni-channel consumers.
KEY FACTS
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Among the new products, solutions and services on display at NRF will
be:
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The DS4800 series of 2D array imagers offer enterprise-class
scanning capabilities in a modern industrial design that enhances
the ambiance of the retail point of sale (POS) environment. With a
"brandable" bezel and melodic feedback tones, the ergonomic DS4800
series will impress shoppers, enhance the brand and keep lines
moving at the POS by capturing 1D and 2D bar codes printed on a
paper label or displayed on the screen of a mobile phone. The
DS4800 series also is the industry's first scanner to include a
capacitive trigger that allows retailers to select the scanning
input modality (tap/swipe/press) that will provide optimal
productivity and customer experience.
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Motorola's CC5000
Customer Concierge line offers unique touchscreen-driven
self-service platforms that enable retailers to deploy
interactive, engaging experiences. These systems can improve
customer service as well as enhance and personalize a shopper's
experience, increase sales and help retailers with their
omni-channel strategy. Running the Jelly Bean version of the
Android (News - Alert) operating system (OS), the CC5000 series allows retailers
to write their own apps or mix and match Motorola's optional
customizable apps to deliver a superior personalized customer
experience today and increase self-service levels in the future.
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CC5000 Communications Suite offers real-time access to live
assistance and on-site or remote customer support. Shoppers
can engage in an immediate voice or video call, so they never
need to search for an associate to answer a question.
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CC5000 Retail Suite helps shoppers search for products, read
reviews, look up information and purchase any item not
actually located in the store, right on the CC5000, enabling
an endless aisle.
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CC5000 Mobile Suite allows shoppers to easily pair their
smartphones to the Customer Concierge for a differentiated
loyalty, payment and personalization experience.
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The pocket-sized TC55
touch computer combines the best features of a traditional
enterprise-class mobile computer with the form factor and
functionality of a smartphone running the Jelly Bean version of
the Android OS. Designed for use in merchandising, direct store
delivery (DSD) and other field-based solutions, the TC55 offers an
advanced capacitive touch screen that is brighter both indoors and
outdoors. The TC55's suite of high-performance data capture
features helps mobile workers improve customer service efficiency
by capturing bar codes, signatures, documents and photos with ease.
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The aesthetically designed FX7500
series of fixed RFID readers offers exceptional UHF RFID
performance with Motorola's new radio technology in a small
footprint, enabling retailers to deploy RFID-based item-level and
asset management solutions that an improve their in-stock
inventory positions on the sales floor so customers can find what
they want when they want it. The FX7500 series provides
innovative, self-optimizing features that make it easy to use,
deploy and manage -- allowing retailers to reliably and
efficiently read tags and enable process efficiencies that save
time and errors associated with manual inventory.
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Motorola also will showcase several recently introduced solutions:
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The MP6000
multi-plane scanner/scale is an imaging-based bioptic solution
that will help customers quickly checkout at supermarkets,
hypermarkets, mass merchandisers, discount stores and warehouse
clubs. With its modular design and embedded customer side scanner
for expanded functionality, this POS device allows cost-conscious
retailers to scan 1D and 2D bar codes and engage with shoppers'
smartphones.
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With the demands on network bandwidth dramatically increasing,
Motorola's 802.11ac access points will help store associates and
shoppers access high-bandwidth applications such as mobile video
and streaming media applications. The AP
8232 and AP
8132 will enable integrated location and security sensing for
mobile commerce applications to help connect shoppers in retail
stores.
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With Motorola's Environmental Monitoring Sensor for the AP
8232 and AP 8132, retailers can capture lighting, motion,
temperature and humidity environmental data to automatically
conserve power to reduce costs and create a "greener" store.
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The RFD5500
UHF RFID sled instantly can add RFID functionality to the MC55N0,
MC55A0,
MC65
and MC67
mobile computers, creating lightweight, rugged, handheld RFID
readers that deliver fast read rates and improved productivity for
retail storefronts and warehouses.
The RFD5500 sled also offers a unique combination of intuitive
audible and visual cues to quickly guide a store worker to the
precise location of any desired item.
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RhoMobile
Suite 4.0 is Motorola's set of next generation cross-platform
development tools that help retailers mobilize their workers, no
matter what OS, device or technology is in their hands. Developers
can write, integrate, host and manage applications that work
across platforms -- including new support for iOS7 and Windows
Phone (News - Alert) 8 -- on both consumer and enterprise devices.
SUPPORTING QUOTE
Paul Steinberg, chief technology officer, Motorola Solutions
"At NRF 2014, Motorola Solutions and its ecosystem of partners will
define and demonstrate how retail technology enhances the omni-channel
experience and improves associate efficiency. With Motorola's focus on
practical innovation and a multitude of successful deployments involving
solutions such as the MP6000 multi-plane scanner, MC40 enterprise mobile
computer, ET1 tablet and SB1 smart badge, retailers can fulfill
shoppers' desire to shop via any channel - in-store, online or mobile --
and help them receive their purchases when, where and how they'd like
them."
SUPPORTING RESOURCES
Motorola NRF Website: Motorola
Solutions NRF 2014
Website: Motorola
Solutions Retail Solutions
Website: Motorola
Solutions Retail Press Kit
Twitter (News - Alert): Motorola
Solutions Retail
Facebook (News - Alert): Motorola
Solutions
About Motorola Solutions
Motorola Solutions is a leading provider of mission-critical
communication solutions and services for enterprise and government
customers. Through leading-edge innovation and communications
technology, it is a global leader that enables its customers to be their
best in the moments that matter. Motorola Solutions trades on the New
York Stock Exchange under the ticker "MSI." To learn more, visit www.motorolasolutions.com.
For ongoing news, please visit ourĀ newsroom
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MOTOROLA, MOTO, MOTOROLA SOLUTIONS and the Stylized M Logo are
trademarks or registered trademarks of Motorola Trademark Holdings, LLC
and are used under license. Android is a trademark of Google, Inc. The
Bluetooth trademarks are owned by their proprietor and used by Motorola
under license. All other trademarks are the property of their respective
owners. ©2014 Motorola Solutions, Inc. All rights reserved.
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