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Gartner Lists IBM Interactive as 'Leader' in Evaluation of Global Digital Marketing Agencies [Professional Services Close - Up]
[January 03, 2014]

Gartner Lists IBM Interactive as 'Leader' in Evaluation of Global Digital Marketing Agencies [Professional Services Close - Up]

(Professional Services Close - Up Via Acquire Media NewsEdge) IBM announced that research firm Gartner has named IBM Interactive, IBM's global digital marketing agency, a Leader in the recently published report "Gartner, Magic Quadrant for Global Digital Marketing Agencies".

"Customer engagement and digital innovation have become priorities in the C-suite, and CMOs are looking for partners who can help them create and deliver highly differentiated customer experiences seamlessly between the physical and digital worlds." said Paul Papas, global leader for Digital Front Office and IBM Interactive, IBM Global Business Services. "We view our Leader position as a strong testament to the depth of capabilities IBM Interactive can deliver to clients and our ability to help clients not only transform how they engage with their customers, but also reimagine entirely new business models." According to a release, as a trusted business partner for global brands, IBM Interactive acts as a bridge between CMOs and CIOs. IBM Interactive is a seamlessly integrated part of IBM Global Business Services and the broader work it does to help clients fully capitalize on the convergence of mobile, social, Big Data and cloud technologies. As a result, IBM has established a new type of full- service provider that goes beyond the traditional digital agency and consulting and systems integrator models.

IBM Interactive noted it provides the full spectrum of digital consulting and design services, including customer experience strategy, creative design, user experience development and user research, usability engineering, search engine optimization, social, mobile, analytics, web production, and live events marketing.

Unlike any other agency, IBM Interactive added it offers capabilities by combining business consulting, technology like Watson, IBM Research, and the IBM Customer Experience Lab to help clients drive innovation and deliver new business value. With more than 23 patents earned in 2012 in customer experience alone, its global team leverages the skills of psychologists, gaming experts, visual designers, graphic artists and animators to deliver superior experiences across all channels.

According to the Gartner report, all sectors are forced to innovate as every marketer rethinks a customer experience that transcends the digital and physical worlds. Gartner notes that business and technology consultants challenge the traditional digital agency with their mature competence in strategy, technology and global resource deployment.

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