AppCarousel to manage app store services for Satkirit's Android-based phones
Oct 15, 2013 (MarketLine via COMTEX) -- Satkirit, a smartphone manufacturer, has selected AppCarousel Inc., a provider of content ecosystem services, to create and operate a range of app store services for Satkirit's Android-based phones.
Satkirit will launch the smartphones under its Luvo brand later this year in Indonesia before extending into other markets including the Philippines, Thailand and selected African countries in 2014. By partnering with AppCarousel, Satkirit will deliver its mission to provide local App developers with a hyperlocal platform to showcase locally relevant solutions that are specifically focused on addressing unmet needs.
As part of the relationship, Satkirit will leverage AppCarousel's white-labeled, custom app store platform that includes key functionality and services such as an on-device portal, set-up wizard, user account management system, and localization for each market Satkirit enters.
Satkirit's smartphones will come preloaded with hand-curated content and apps tailored to the users' needs in each market. Furthermore, AppCarousel will help Satkirit fulfill its "Do Good" mission, while generating an attractive return on apps, content and related advertising for its partners.
"Satkirit is a new breed of OEM, delivering specific demographics with a unique experience, and they understand the importance of locally relevant apps as a key differentiator," said Terry Hughes, managing director at AppCarousel. "We are delighted to have been chosen to create and manage an app store that underpins the core values of Satkirit, which enables users to easily find apps that enrich their lives." "Our mission aims to provide knowledge and values that empower users and enhance their lives," said Carlos Lomniczi, CEO of Satkirit. "When looking to create an app platform, we wanted a partner that shared similar goals and was committed to support our initiative across diverse markets. We were happy to outsource the entire Luvo mobile portal to AppCarousel, safe in the knowledge that they will deliver a fully customized, turnkey solution that meets the exact needs of Satkirit and our customers." http://www.datamonitor.com Republication or redistribution, including by framing or similar means, is expressly prohibited without prior written consent. Datamonitor shall not be liable for errors or delays in the content, or for any actions taken in reliance thereon