Whisper App User Engagement Grows 140% with TigerText's In-App Messaging
Sep 11, 2013 (Close-Up Media via COMTEX) -- TigerText, a company focusing on secure, real-time messaging for the enterprise, announced anonymous confession app, Whisper saw a growth- 140 percent - in user engagement after integrating messaging functionality into their consumer confession app via TigerText's secure API, TigerConnect.
According to the company, Whisper has also seen its user growth accelerate and realized a 50 percent improvement in retention since integrating TigerText.
"Messaging has become the number one form of communication amongst our target demographic - 18 to 24-year-olds - so having a solution that worked seamlessly within our app was critical to our success," said Michael Heyward, Whisper CEO. "Without deploying TigerConnect for our in-app messaging solution, we would not be able to grow at the pace we have." Heyward, a millennial and avid text messenger, realized that the key to creating a more social environment on Whisper would be to provide a way for users to privately message one another from within the app. He was looking for a messaging solution that would be simple, friendly to use, and more importantly, keep its users' information anonymous.
Whisper turned to TigerText because of the company's reputation as the leader in the secure messaging space, and the robustness of its in-app messaging platform and API, TigerConnect. A dev-ready API, TigerConnect allows developers to harness the power of TigerText's platform to communicate with customers, partners and other parties in a safe and secure manner.
Since integrating TigerText, Whisper has experienced dramatic growth. In the six months since adding in-app messaging, messages sent in the Whisper app have grown from zero to more than 80 million messages a month, and continues to grow at an exponential rate.
Post integration with TigerText, Whisper has seen the following results: Increased User Engagement -Page-Views: Increased from 250 million per month to more than 2.5 billion per month -Time Spent in App: 140 percent increase -After integrating with TigerConnect, users on average open the app 20 percent more often per day.
Customer Retention -50 percent increase in user retention; Retention jumped to more than 90 percent in 3 months.
"We're thrilled to see Whisper's increase in user engagement and even more thrilled that Whisper users are embracing the ability to securely and anonymously message one another within the app," said Sumeet Bhatia, TigerText's Chief Technology Officer. "For Whisper and many other applications, TigerConnect is one of the most viable and secure messaging options for customer communication as it requires minimal developmental resources to implement and is a market-ready SDK for both iOS and Android." More Information: http://www.tigertext.com/whisper-boosts-in-app-engagement/ http://www.tigertext.com ((Comments on this story may be sent to email@example.com))