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New 'Commercial Break' App for iPhone Helps TV Viewers Break Free from Commercials
[July 31, 2013]

New 'Commercial Break' App for iPhone Helps TV Viewers Break Free from Commercials

(PR Web Via Acquire Media NewsEdge) New York, NY (PRWEB) July 31, 2013 Commercial Break, the app that alerts viewers in real time when their TV program comes back from commercials, today announces a public beta starting in New York City. The app, which uses Digital Signal Processing to automatically distinguish between TV advertisements and programs, is now available on 10 channels accessible to New York City residents: ABC, CBS, CNN, ESPN, ESPN2, FOX, NBC, TNT, TBS, USA.

(Note: While all 10 channels are available for use in NYC, national cable channels such as CNN, ESPN and ESPN2 are also accessible nationwide, and TNT, TBS and USA are accessible throughout the East Coast.) Commercial Break is available on Apple’s App Store free of charge during its public beta.

“The average American sees more than ten hours of commercials every week. Commercial Break is two Israelis’ attempt to help them take back that time,” said Commercial Break co-founder and CEO Haim Kairy. “The idea came to me after channel-surfing one day: I realized that my co-founder, Eli Ben David, and I could apply our backgrounds in engineering and sound production to automate the tedious channel-flipping that we all do while waiting for our program to come back from commercials.” Commercial Break’s unique algorithms identify the end of commercial breaks by analyzing dozens of cues from audio and video signals, 40 times per second. To use the app, viewers simply select the channel they’re watching to start getting instant alerts when commercials end.

After its public beta, the company plans to expand to additional US cities and make the app available for Android.

About Commercial Break Developed by Israeli startup veterans Haim Kairy and Eli Ben-David, the Commercial Break app delivers automatic, real-time alerts every time a TV program comes back from commercials. To start taking back your commercial breaks, visit

Read the full story at (c) 2013 PRWEB.COM Newswire

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