U.S. Disney Parks Selects AT&T Wireless
Jul 26, 2013 (Close-Up Media via COMTEX) -- AT&T and Disney Parks announced an agreement that makes AT&T the official wireless provider for Walt Disney World Resort and Disneyland Resort.
In a release, the Company noted that AT&T will have various marketing and branding opportunities, including sponsoring Disney-created soccer and runDisney events at the ESPN Wide World of Sports Complex. In addition, Disney will join AT&T to educate Cast Members and guests about "It Can Wait," AT&T's initiative to educate consumers about the dangers of texting while driving.
AT&T and Disney will also collaborate to enhance the experience for Disney guests using smartphones and tablets during their visit. Cast Members will use new mobile devices on AT&T's network to help deliver Disney's guest service.
"This is a great combination," said Andy Geisse, Chief Executive Officer for AT&T Business Solutions. "Bringing AT&T's fastest and most reliable 4G LTE network and mobile connectivity to one of the most creative companies on earth is something we're excited about. I'm confident Disney's guests and Cast Members will be thrilled with the experience we deliver." "We are excited about the opportunity to work with AT&T," said Meg Crofton, president of Walt Disney Parks and Resorts Operations, United States and France. "This alliance joins two companies that share a commitment to providing quality experiences, and we look forward to the collaboration as we continue to leverage technology to enhance the experience for our guests." Technologies include: -More than 25 distributed antenna systems to increase the wireless capacity in areas with high mobile traffic -More than 350 small cells to extend network connectivity -Ten cell sites across Walt Disney World Resort to provide wide-ranging mobile service to guests -More than 40 repeaters to further enhance the mobile experience for both guests and Cast Members ((Comments on this story may be sent to firstname.lastname@example.org))