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IBM selected by NS Shopping in South Korea to transform customer experience
[July 23, 2013]

IBM selected by NS Shopping in South Korea to transform customer experience

Jul 23, 2013 (M2 EQUITYBITES via COMTEX) -- Information technology company IBM (NYSE: IBM) announced on Monday that it has been selected by NS Shopping, a home shopping network in South Korea, to employ new tools to simultaneously improve customer experiences and NS Shopping's technology infrastructure.

Financial details of this selection were not available.

Reportedly, this enterprise-wide transformation of NS Shopping with analytics and ecommerce technology from IBM's Smarter Commerce initiative will enable NS Shopping to uncover data insights about individual consumer preferences while developing mobile applications to deliver a consistent, connected customer experience across multiple devices.

IBM will provide IBM Power Systems and IBM System x servers as the foundation of NS Shopping's infrastructure, which, combined with software from IBM's Smarter Commerce initiative and IBM's MobileFirst Platform, n will help NS Shopping streamline its IT infrastructure management, consolidate data flows and provide a single view of customer information and internal data.

IBM's Smarter Commerce initiative features software and services that help companies transform their business processes to more quickly respond to shifting customer demands in today's digitally transformed marketplace.

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