[July 16, 2013]

Infonetics: Apple's HTTP Live Streaming, HTML5 are Top Picks Among Operators Delivering OTT Video

Market research firm Infonetics Research released excerpts from its IP Set-Top Box Features and Vendor Leadership: Global Service Provider Survey, which analyzes the trends and assesses the needs of service providers deploying IP set-top boxes (STBs) to deliver video services.

ANALYST NOTE

"Apple's (News - Alert) HTTP Live Streaming tops the list of video streaming services that operators think are important for delivering over-the-top video, followed by HTML5," says Jeff Heynen, principal analyst for broadband access and pay TV at Infonetics Research. "We expect HTML5 adoption to grow, especially if the W3C adds new security features (a top concern among content owners), as it can scale quickly across multiple platforms and has already gained the support of Apple, Google, Samsung, Microsoft, Netflix, Amazon, Facebook (News - Alert) and LinkedIn."

Heynen adds: "In our talks with carriers, we're also seeing growing interest in MPEG-DASH, a new standard for video codecs. Backed by companies like Microsoft (News - Alert), Netflix and Adobe, it's gaining traction in North America and Europe, and we expect it to get more support from vendors in coming years."

SET-TOP BOX SURVEY HIGHLIGHTS

• 802.11g is the leading IP STB WiFi technology among carrier respondents today, but by 2014 technologies that enable wireless streaming of high-definition content, such as 802.11n dual-mode and 802.11n MIMO, are the most required
• Study participants rated video on demand (VOD), OTT/broadband video, remote programming via tablet/mobile device, and whole-home DVR as the top IP STB apps
• Most operators do not plan to add video transcoding to their IP STB offerings by 2014
• Only about a quarter of survey respondents currently require QAM or over-the-air (OTA) tuners on their IP STBs

ABOUT THE SURVEY

For its 31-page set-top box operator survey, Infonetics interviewed purchase-decision makers at incumbent and competitive carriers from North America, EMEA, and Asia Pacific about their requirements for IP-based set-top boxes. The study covers IP STB deployment drivers, technologies, features, services and applications, and includes an IP STB vendor scorecard. IP STB vendors examined include ADB, Amino, ARRIS/Motorola, Cisco (News - Alert), Entone, Huawei, Netgem, Pace, Sagemcom, Samsung, Skyworth, Technicolor, ZTE and others. To buy the report, contact Infonetics: http://www.infonetics.com/contact.asp.

RELATED PAY TV RESEARCH

• Infonetics Pay TV research brief: http://bit.ly/17pPV2m
• OTT video, multiscreen push pay-TV operators to invest in adaptive bitrate gear, transcoders
• BRIC countries keep pay-TV market growing despite cable subscriber losses
• IPTV upstarts in Brazil, Russia, Europe winning subs from incumbents: new pay-TV database
• Operators look to monetize networks, stave off OTT threat via service delivery platforms
• Multi-screen content licensing still a major headache for pay TV operators

RECENT & UPCOMING FORECASTS, SURVEYS & ANALYST NOTES

Download Infonetics' market research brochure, publication calendar, events brochure, report highlights, tables of contents and more at http://www.infonetics.com/login.

• Analyst Note: Vodafone's Bid for KDG Shows Multiservice & Multiscreen Ambitions
• Analyst Note: Is the Future of Pay TV in the Air?
• Home Automation Service Strategies: Global Service Provider Survey
• Pay TV Subscriber Database
• Set-Top Boxes & Pay TV Subscribers
• Tier 3 Broadband Expansion & Service Strategies & Vendor Leadership

INFONETICS WEBINARS

Visit https://www.infonetics.com/infonetics-events to register for upcoming webinars, view recent webinars on demand or learn about sponsoring a webinar.

• Making 100G Optical Economical for the Metro (July 24: Sign up for live event)
• SDNs and NFV: Why Operators Are Investing Now (View on demand)
• The Transcoder Boom in a Multiscreen World (Sponsorships available)

TO BUY REPORTS, CONTACT:

N. America (West), Asia Pacific: Larry Howard, [email protected], +1-408-583-3335

N. America (East), Midwest, L. America: Scott Coyne, [email protected], +1-408-583-3395

EMEA, India, Singapore: George Stojsavljevic, [email protected], +44-755-488-1623

Japan, South Korea, China, Taiwan: http://www.infonetics.com/contact.asp

ABOUT INFONETICS

Infonetics Research (News - Alert) (www.infonetics.com) is an international market research and consulting firm serving the communications industry since 1990. A leader in defining and tracking emerging and established technologies in all world regions, Infonetics helps clients plan, strategize and compete effectively. View Infonetics' About Us slides at http://bit.ly/QUrbrV.

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