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Alliance Data's Loyalty Business Inks Agreement with Eastlink, Canada
[June 21, 2013]

Alliance Data's Loyalty Business Inks Agreement with Eastlink, Canada

TMCnet Contributor
Alliance Data (News - Alert) Systems Corporation, a provider of loyalty and marketing solutions, recently announced that its Canadian loyalty business and Eastlink have inked an agreement, which enables Eastlink to issue AIR MILES reward miles in Atlantic Canada's four provinces.

Eastlink specializes in advanced video entertainment and communications services that are provided to residences, businesses and public sector customers in Atlantic Canada, Ontario, Quebec, Alberta, British Columbia and Bermuda.
Lee Bragg, Eastlink chief executive officer, Eastlink, said, "We are excited to be the first full-service telecommunications company in Canada to offer Atlantic Canadians AIR MILES reward miles across our range of video entertainment and communications services."

"We know that many of our customers collect AIR MILES. This partnership gives us an opportunity to thank them and show them how much we appreciate their business, by providing them with a unique full service offering and value that they can't get with another telecommunications company," Bragg added.
The agreement with Alliance allows Eastlink to reward miles for products and services purchased during promotions. AIR MILES Collectors will earn reward miles for HD, DVR, pre-authorized payment services and e-billing subscriptions.
Eastlink joins a group of 220 brand-name sponsors that operate several thousand retail and service locations and global online brands.
AIR MILES reward miles can be redeemed in 1,200 categories such as in travel, movie passes, entertainment tickets and in the purchase of electronic merchandise.
Bryan Pearson, president of LoyaltyOne, owner and operator of the AIR MILES Reward Program, said, "Canada's domestic telecommunications industry is particularly competitive for long-term customer loyalty. A well-recognized brand, Eastlink continues to extend its reach throughout Atlantic Canada and joins an expanding roster of sponsors on Canada's eastern coast focused on delivering exceptional value to their customers and AIR MILES collectors."
Recently, Alliance Data Systems Corporation's retail services business signed a multiyear agreement to provide private label credit card services for multichannel furniture retailer El Dorado Furniture.

Edited by Rachel Ramsey

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