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TiVo Research and Analytics to Gauge NCAA Men's Basketball Tournament Viewership for Advertisers
[March 28, 2013]

TiVo Research and Analytics to Gauge NCAA Men's Basketball Tournament Viewership for Advertisers

SAN JOSE, CA, Mar 28, 2013 (MARKETWIRE via COMTEX) -- TiVo Research and Analytics, Inc. (TRA), a wholly-owned subsidiary of TiVo Inc. (NASDAQ: TIVO), today announced they will be generating a series of reports during the NCAA Men's Basketball Tournament providing insight into the types of households that tune-in to watch the tournament games based on their household purchases and auto ownership.

The NCAA Men's Basketball Tournament ranks among the top sporting events in terms of raking in advertising revenue each year. Leading up to the final four, TRA will be pinning CPG and Auto purchase categories against each other utilizing a bracket-inspired system to display how they have historically scored among the tournament's TV viewing audience. Understanding the households watching the tournament based on what they purchase enables advertisers to make more informed decisions about their advertising investment in order to see the highest return.

-- CPG Category Bracketology - Food and Beverage vs. Personal Car Products -- Both Networks -- CBS Only -- Turner Only -- Auto Classification Bracketology - Hybrid/SUV/Cross-over vs.

Sports/Sedans/Vans -- Both Networks -- CBS Only -- Turner Only TRA will also be monitoring and reporting on the top five moments of the tournament's semi-final and final rounds utilizing its TiVo Stop||Watch ratings technology, in addition to the purchaser's category reports.

These will be available on the TRA blog and will include infographics to support the data. To learn more about TRA's capabilities and services please visit About TiVo Research and Analytics, Inc. (TRA) TiVo Research and Analytics, Inc. (TRA), a subsidiary of TiVo Inc., is a leading media marketing and analytics software company whose products help advertisers, agencies and television networks improve advertising targeting, accountability and return on media investment within the Automotive, Consumer Packaged Goods, and Pharmaceutical industries, as well as a growing number of client CRM engagements. TRA's web-based Media TRAnalytics(R) platform matches the TV advertising households actually receive with the products the same households actually buy, enabling TRA clients to find "The Right Audience(R)" while providing an unmatched level of transparency, measurement, media planning/selling and improved ROI. TRA clients include Procter and Gamble, CBS, A&E Television Networks, ION Media, Oscar Mayer and Starcom MediaVest Group. More information at:

Stop||Watch is a trademark of TiVo Inc. and its subsidiaries worldwide. TRAnalytics and the slogan 'The Right Audience' are registered trademarks of TiVo Research and Analytics, Inc. (formerly TRA Global, Inc.).


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