[March 26, 2013]

Shutterfly and Eastern National Partner to Maximize Your National Park Travel Memories

Shutterfly, Inc. (NASDAQ:SFLY), the market leader in digital personalized photo products and services, is launching a new pilot program with Eastern National, a non-profit organization dedicated to the understanding and appreciation of America's national parks, to help you create and preserve your vacation memories. The program, running for a year beginning this month, offers a voucher for a free 20-page, 8x8 (News - Alert), National Parks StoryTelling™ style photo book from Shutterfly with a purchase of $10 or more at participating Eastern National bookstores or eParks.com*. A $29.99 value, Shutterfly photo books are a great way to commemorate a visit to America's national parks.

"Eastern National is helping to create awareness and appreciation of America's national parks, and Shutterfly's mission is to help you preserve the memories you make there - and everywhere. We cannot be more pleased to be working with Shutterfly on this project," said Kevin Kissling, COO of Eastern National.

Shutterfly makes it incredibly easy to commemorate your travels with a wide range of products and services, including mobile apps to help you capture, create and share on the fly. In a recent survey**, 54% of travelers said they use their mobile phones while traveling to capture the moment and 19% of them use it more than any other camera option. And if you're shooting and sharing, you're not alone. Nearly half of travelers post photos to a social network.

"Have your mobile device handy and keep shooting! There's no such thing as wasting film anymore and you never know which photos will best tell your vacation story," said Heather Maddan, Shutterfly chief storyteller. "Every photo tells a story, not just the posed and planned ones."

More Travel Photography Tips from Shutterfly

• Encourage each family member to take turns behind the lens so your pictures have a variety of perspectives (and everyone in the family makes it into a few of the photos!)
• Use summer travel to bridge the generation gap. Capture grandparents, parents and kids enjoying special times together.
• Capture your family's experiences with the local culture. Ask a local resident to suggest family-friendly activities off the beaten path for unique pictures and memories.
• Going on vacation with extended family or a group Set up a Shutterfly Share Site before you travel, so everyone can upload photos to one central location.
• Ask each member of your family to create a "Top 10" list of words describing your trip. Use these words to guide the esign and story lines for your photo book.
• Showcase the personality and creativity of each family member by taking turns to design pages in your travel photo book.

Shutterfly is the market leader in digital personalized photo products and services. Shutterfly helps customers turn their precious memories into lasting keepsakes with its award-winning photo books, personalized holiday cards, announcements, invitations, and stationery, as well as custom home décor products and unique photo gifts including iPhone cases and water bottles. The company currently serves millions of customers who benefit from free, unlimited secure storage and a 100 percent happiness guarantee. For more information about Shutterfly visit www.shutterfly.com.

Shutterfly is part of the Shutterfly, Inc. family of brands which includes: Shutterfly, Tiny Prints, Wedding Paper Divas and Treat. For more information on Shutterfly, Inc. visit www.shutterfly.com.

About Eastern National

Eastern National is a not-for-profit 501(c)(3) cooperating association, whose mission is to promote the public's understanding and support of America's national parks and other public trusts partners by providing quality education experiences, products and services. Operating education and interpretive bookstores in over 150 national parks, Eastern National donates its profits from these operations to aid the interpretive, scientific and historical mission of the National Park Service and its other public trust partners. Since its founding in 1947, Eastern National has donated aver $105 million to the National Park Service. For more information about Eastern National its products and services, please visit our website at www.EasternNational.org.

*This offer will be available in-store at the following park bookstores: Blue Ridge Parkway, Colonial National Historical Park, Cape Hatteras National Seashore, Wright Brothers National Memorial, Fort Raleigh National Historic Site, Sleeping Bear Dunes National Lakeshore, Abraham Lincoln Birthplace National Historic Site, Lincoln Home National Historic Site, Mammoth Cave National Park, Acadia National Park, Boston National Historical Park, Cape Cod National Seashore, and the Eastern National Bookstores on the National Mall and Memorial Parks in Washington, DC. The program will also be available online for customers who make a purchase of $10 or more on eParks.com.

**"All survey data, unless otherwise stated, has been derived from a survey administered by Decipher, Inc. among a U.S. sample of 1,000 adults age 18 years or older, March 2012"

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