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CatDV Media Asset Management Tool Helps Systemize Production Process for the University of Alabama's Winning Athletic Department
[February 25, 2013]

CatDV Media Asset Management Tool Helps Systemize Production Process for the University of Alabama's Winning Athletic Department

Feb 25, 2013 ( via COMTEX) -- At the hub of one of the busiest and most illustrious college athletic departments in the country is the University of Alabama's Crimson Tide Productions (CTP). Home to BCS championship Crimson Tide football team, CTP is responsible for producing the live video production and highlight videos for 15 different athletic programs including football, basketball, gymnastic, tennis, golf, volleyball, soccer, swimming, diving and more.

CTP plays a crucial role in preserving and promoting the Crimson Tide brand. In addition to video content, CTP is tasked with creation of the athletic department's graphical elements, web content for its website, and live streaming for their subscription web service, TideTV.

When CTP was looking to simplify their archiving system to manage an ever-growing high volume of footage, CatDV media asset management tool delivered the solution they needed.

CatDV was built into CTP's production infrastructure with the "The Nick Saban Show" in mind. The 30-minute highlight show with championship Alabama football coach Nick Saban, is ready to air live on TideTV the day after each game. The game footage is cut that night, closed captions are done in the morning and its off to air. The short turnaround time and need for a quick process on ingest required a custom asset management application able to handle the high demands of this highly popular show.

"We went down the path of a folder structure, and had a rigid system," explained CTP Broadcast Engineer, Brennen Carlson. "But we've simply outgrown that structure. It was fine with certain productions but with a live broadcast event such as the National Signing Day, The Nick Saban Show, or many other shows, we may need to bring specific footage of a player during the season or broadcast up right away. We needed a solution that would integrate easily into our existing system and allow us to tag everyone in our database. CatDV was the best choice for us." CTP's production studio is an all digital workflow, no tape. They made the transition from tape to digital approximately two years ago. 25 workstations are connected to a SAN server hosting over 100 TB of storage. Bringing CatDV into their pipeline was essential. CatDV provides for a searchable archive of previously used clips; converting CTP's vast library of existing assets into an efficient database ready to handle the demands of Alabama's hectic athletic department schedule.

CTP's production team is made up of eight full-time staff members and 30-50 student interns throughout the year assisting in post-production as well as live shoots. Currently, CTP's studio uses only two workstations for ingest. As more and more files are added to the systems, maintaining consistent workflow practices among multiple team members is a challenge. CatDV allows files to be retrieved quickly, creating a gateway for everyone to access the footage. Additionally, CatDV provides a quick and easy archiving method freeing up storage for their new projects.

"CatDV integrates seamlessly with our existing applications" stated Carlson. "It's made the transition so much easier. We're able to catalogue old footage (we've catalogued approx. 10TB of footage so far), yet not disrupt our existing system. It's a great solution." Another significant benefit of CatDV for CTP has been the ability to set permissions. This enables CTP to control access to sensitive footage using CatDV to customize to their specific security requirements.

An integral part of the transition process was the customization and installation support, implemented by JB&A, CatDV master distributor for North America. JB&A's team evaluated CTP's current and future workflow needs, then designed a training program to help the CTP team learn how to customize CatDV, not only for the initial install, but for future needs as the production workflow and volume of content continues to grow.

Crimson Tide Productions is an example of the high standard of excellence the University of Alabama athletic department has displayed throughout its long, prestigious history. Choosing the right solutions to enhance the production workflow for an already successful brand is not taken lightly. "CTP bet on CatDV as the asset management application to help us improve our efficiency," remarked Carlson. "It's proving to be a winning choice." For more information on Crimson Tide Productions visit, and the University of Alabama visit,

About CatDV CatDV is a powerful set of asset management, automation and collaboration tools supporting some of the world's most sophisticated media workflows in the media and entertainment, education, sports, non-profit and commercial industries. CatDV is designed to import, catalogue, sort and process video media files as well as audio files, still images, and other supporting documents at the core of any modern production workflow. CatDV is easy to learn and install, cost-efficient, highly flexible and scalable seamlessly integrating with other products, platforms, formats, hardware, software and existing IT network infrastructure. CatDV is MAC and Windows compatible. For more information about CatDV, visit About JB&A Founded in 1996, JB&A is a leader in the field of video management and distribution dedicated to bringing the most innovative and complete MAM, DAM, IPTV, Streaming and Digital Signage technology solutions to market. JB&A is a unique mix of Consultant, Channel Partner, Solutions Provider and Distributor with an ecosystem of certified, tested and proven products and workflow solutions. Staffed by industry experts, JB&A provides customized training and support guiding clients through every step of their purchase process from presale to post to future growth. JB&A -- a true Technology Partner. For more information visit, Read the full story at

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