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Firstsource Introduces First Customer Intelligence Product
[February 25, 2013]

Firstsource Introduces First Customer Intelligence Product

Feb 25, 2013 (Close-Up Media via COMTEX) -- Firstsource Solutions Limited, a global provider of customized business process outsourced (BPO) services to the Banking & Financial Services, Telecom & Media and Healthcare sectors, announced the launch of First Customer Intelligence (FCI), the company's new product aimed at helping organizations gain actionable customer insights.

"The launch of First Customer Intelligence is a major step forward to strengthen and deepen our client alignment and add value to our clients' businesses," said Iain Regan, Executive Vice President of Sales and Client Services at Firstsource. "First Customer Intelligence delivers significant return on investment by providing business benefits such as profitability maximization, revenue enhancement and improved customer experience through actionable customer insights." Powered by the Firstsource Customer Insight Framework, FCI measures customer sentiment, emotions and behavior across multiple communication channels at an early stage in the customer interaction.

First Customer Intelligence can also be deployed for product launches, test campaigns, market hypothesis, as well as customer profiling through analysis of trigger-based measurement processes. FCI has in-built algorithms and can be integrated with the organization's customer relationship management (CRM) systems.

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