[February 19, 2013] |
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Red Bend Software to Show New Revenue Opportunities through the Management of Smartphones, Cars and Connected Devices at 2013 Mobile World Congress
WALTHAM, Mass. --(Business Wire)--
Red
Bend Software, the market leader in Mobile
Software Management with more than 1.6 billion Red
Bend-Enabled™ devices, today announced it will demonstrate at GSMA's (News - Alert)
2013 Mobile
World Congress (MWC) how the company's market-leading Mobile
Software Management solutions are enabling new revenue-generating
opportunities for OEMs and operators to manage smartphones, cars and
connected devices, and providing increased mobile security for
enterprises, consumers and automotive customers. This year, Samsung
Electronics is Red Bend's MWC Showcase Customer, and together they
will demonstrate for the first time Red
Bend's TRUE™ Solution for BYOD (Bring Your Own Device) on the Samsung
Galaxy S III. TRUE is Red Bend's solution for mobile device
manufacturers and service providers to create and manage dual-persona
smartphones and tablets that are "TRUsted by the Enterprise" for
employee use.
Red Bend's solutions for managing smartphones, cars and connected
devices will be demonstrated in the Red Bend suite in Hall 2 Stand 2C90,
and throughout the show with IBM and Alcatel-Lucent (News - Alert).
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Dual-Persona BYOD Solutions Provide Enterprise Security and
Employee Privacy while Protecting Against Malware. With the
combined increase in mobile device malware and employees accessing
corporate data from personal devices, the next generation of BYOD
solutions must not only ensure enterprise security but must also
assure employee privacy. Red Bend together with Samsung will
demonstrate a verion of the Samsung Galaxy S III that runs two
separate Android operating systems-one for personal use and the other
for business use. The Galaxy S III demo uses Red Bend's TRUE Solution
for BYOD that makes smartphones "TRUsted by the Enterprise" for
employee use through a Type-1 mobile hypervisor that creates the
strongest separation possible today between two personas. Even when
malware threatens the personal phone, TRUE keeps enterprise data
secure. This demonstration will take place in Red Bend's suite in Hall
2 Stand 2C90.
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New Standard Enables Mobile Operators to Manage Dual-Persona
Smartphones for BYOD, in Collaboration with Alcatel-Lucent at OMA Demo
Day. In support of the Open Mobile (News - Alert) Alliance (OMA) standard VirMO
(Virtualization Management Object), Red Bend and Alcatel-Lucent will
show how different entities can manage each virtualized OS on a
dual-persona version of the Samsung Galaxy S III featuring Red Bend's
TRUE Solution for BYOD. Using OMA DM-based management infrastructure,
mobile operators can manage the personal phone while enterprise IT
administrators can manage the work phone. This demo will take place
Wednesday, Feb. 27 from 3-7 p.m. (GMT) in Hall 8.0 Theatre District,
Theatre C, and throughout the week in Red Bend's suite in Hall 2 Stand
2C90.
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Over-the-Air Software Updates Give Automotive Consumers Latest
Infotainment Features. Automotive In-Vehicle Infotainment (IVI)
systems are becoming central to the driving experience and a key
influencer of consumer purchases. Red Bend will demonstrate how its
vRapid Mobile® Firmware Over-the-Air (FOTA) client software integrated
into an Android-based IVI system along with Red Bend's back-end
management system enables automotive OEMs to provide car buyers with
continuous software improvements and new features. This demo will be
shown in Red Bend's suite in Hall 2 Stand 2C90.
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Software Analytics Reduces "No Fault Found" Smartphone Returns, in
Collaboration with IBM (News - Alert). Red Bend and IBM will show how mobile
operators can reduce unnecessary No Fault Found smartphone returns
using the companies' joint analytics solution. Red Bend's vSense
Mobile™ on-device software analytics capability combined with IBM's
Netezza (News - Alert) and Cognos products enable service providers to proactively
identify handset issues, shorten call resolution times and predict the
likelihood of future device problems. This demo will be shown in Red
Bend's suite in Hall 2 Stand 2C90 and in the IBM booth in Hall 3 Stand
3B86.
Red Bend's market-leading Mobile
Software Management solutions include: TRUE™
for dual-persona BYOD, vLogix
Mobile® for Type-1 mobile virtualization, vRapid
Mobile® for firmware over-the-air updating (FOTA), vDirect
Mobile® for standards-based device management, vSense
Mobile™ for mobile software analytics, and the Red
Bend Software Management Center for end-to-end lifecycle management
of software and applications on any mobile device.
For more information or to a request a demo, visit: http://www.redbend.com/en/contact/contact-us.
About Red Bend Software
Red
Bend® Software, the leader in Mobile Software Management (MSM) with
more than 1.6 billion Red Bend-Enabled™ devices, makes mobile devices
and services continuously better in a rapidly changing world. Red Bend
is the only company that provides standards-based products and solutions
for software management, device management and mobile virtualization
that work on any mobile phone and connected device uniformly,
efficiently and securely over the air. Red Bend enables its customers to
stay competitive in a fast-moving market by helping them deliver
high-value services on an increasing number of connected devices with
growing software complexity. More than 80 leading device manufacturers,
mobile operators, semiconductor vendors and automotive companies
worldwide trust Red Bend with their most important assets - the mobile
and connected devices their consumers depend on.
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