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Vertical Measure's February 2013 Webinar Goes Beyond Optimization: Elevating Your Content with Google Authorship
[January 31, 2013]

Vertical Measure's February 2013 Webinar Goes Beyond Optimization: Elevating Your Content with Google Authorship

Phoenix, AZ, Jan 31, 2013 ( via COMTEX) -- Vertical Measures, a leading Internet marketing company, has announced a new installment to its series of webinars, to take place February 7, 2013 at 11am PST, 2pm EST. "Beyond Optimization: Elevating Your Content with Google Authorship" will be led by David Gould, Creative Services Director at Vertical Measures. The free webinar details the introduction of Google authorship in 2011 and how the search engine is using it as an increasingly important signal to identify quality content.

In addition to explaining how verified authors gain more visibility for their content and stand out from the competition, the webinar explains how being verified benefits their overall SEO strategy. It also includes information on how to set up an authorship. Content authors, therefore, attain a basic level of knowledge on how to approach being verified and how it is so beneficial. The context is also broadened to address online marketing strategies such as linking content to a profile, with several options discussed throughout the session.

"It's not enough just to optimize," says David Gould, Creative Services Director. "Given the ever-growing white noise of poor online content, it becomes increasingly important to be distinguishable in the eyes of search engines. Google's authorship structure gives content producers that ability: tying content to verified authors that send a strong trust signal to search engines. In 2013, businesses should be using this to their advantage, building up their authors and elevating their content in kind." Gould also discusses and provides tips on how to build Google Author Rank. Following the new updates from the search engine help to optimize content visibility and is essential for all content marketing initiatives. Building an author rank is dependent on having a Google+ profile, engaging content, and interacting with social media followers.

Arnie Kuenn, President of Vertical Measures, said "David Gould's experience is a vital asset to our company and to this upcoming webinar. Since Google introduced its authorship markup in June 2011, the need for engaging and informative content has only gotten stronger. As with our entire series of webinars, we are proud to help lead clients into 2013 and the exciting and challenging time to come in online marketing." David Gould is the Creative Services Director at Vertical Measures. He oversees written, visual and video content production, as well as social media and promotion. David works with clients to develop compelling content that pulls together business goals with customer needs. His 15 years experience in writing, design and web development have provided a perfect complement of skills for effective content marketing and strategy.

The latest SEO webinar will take place on February 7, 2013. Vertical Measures presents SEO and Internet marketing webinars every month, which are led by industry leading experts offering helpful advice and tips on the latest trends. Link building, self-publishing, and online reputation management are just a few topics which have been covered in the past. For more information and to register, please visit

About Vertical Measures Vertical Measures provides search, social, and content marketing services in order to drive more traffic, more leads, and more business through our client's websites. Specializing in Internet marketing and SEO, the company employs individuals skilled in marketing, social media, and web design. It serves clients ranging from major ecommerce websites to universities, fortune 500 companies, and SEO agencies. For more information, please visit

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