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du partners with Alcatel-Lucent to boost converged service offerings in the UAE
[January 22, 2013]

du partners with Alcatel-Lucent to boost converged service offerings in the UAE

Jan 22, 2013 (M2 PRESSWIRE via COMTEX) -- With an eye on the proliferation ofmobile data and broadband, du announced a partnership agreement withAlcatel-Lucent (Euronext Paris and NYSE: ALU) to deploy the latest inIP-routing technology to achieve convergence in its telecom services.

Demand for high-speed broadband access, IPTV services, mobile video and moreis expanding dramatically in the UAE. By deploying state-of-the-art IP routingtechnology from Alcatel-Lucent, du will eliminate the need to manage multiplenetworks, simplifying network operations. Under the terms of the agreement,Alcatel-Lucent started deploying an industry-leading solution (IP/MPLS), aswell as providing du with a set of comprehensive professional services thatinclude project management, network design, installation and commissioning,software integration and operations.

"Convergence of fixed and mobile networks is a logical evolutionary step inour growth story. This stems from the increasing propensity of our customers toaccess everything from a single device," said Osman Sultan, CEO, du. "Webelieve Alcatel-Lucent is well positioned to share our vision in bringing themost cutting-edge services available in the UAE, with industry-leadingintelligent solutions which will delight and surprise our customers, andfurther enhance our network efficiency." Here's how Alcatel-Lucent's solutions will help shape du customers'experience: - Power du's next generation multiscreen TV service, which will enable du'scustomers to access du TV on their smartphone, tablet or PC, using Wi-Fi or 3Gto create a true 'TV everywhere experience'. It will be powered byAlcatel-Lucent's Multiscreen Video Platform.

- Ensure du's coverage from a 4G LTE perspective, using IP-based technology.It will provide transmission services solutions for projects from small-mediumenterprise size up.

- Empower business customers by offering end-to-end and high tech solutionsthat need bandwidth up to 1Gbps and beyond.

- Dramatically boost the speed, performance and availability of du's homeservices, business and mobile broadband services.

Beyond just consolidating services onto a single network, du will be able totake advantage of intelligence within Alcatel-Lucent's routers to deliverenhanced residential video and business network services, with the support ofcapabilities such as video optimization and Application Assurance, which canguarantee that services are delivered with the right quality levels.

Ben Verwaayen, Alcatel-Lucent's CEO, said: "The UAE is a very dynamicmarket, and we are thrilled to expand our position as the leading IP vendor inthe country. The new IP network we have deployed for du gives them animportant and simplified tool for addressing the explosion in broadband data,and the embedded intelligence allows them to offer differentiating services totheir customer base." Under the terms of the agreement, Alcatel-Lucent is deploying itsindustry-leading IP/MPLS solution, based on its 7750 Service Router (SR), 7705Service Aggregation Router (SAR) and 5620 Service Aware Manager (SAM).Alcatel-Lucent will also provide du with a set of comprehensive professionalservices including project management, network design, installation andcommissioning, software integration and operations.

Last month, ALU and du successfully deployed the first phase of the networkwith several sites across the three main regions (Abu Dhabi, Dubai and Al Ain)now carrying mobile traffic.

About du We opened for business in 2006. We offer mobile and fixed telephony,broadband connectivity and IPTV services to individuals, homes and businesses.We also provide carrier services for businesses and satellite up/downlinkservices for TV broadcasters.

As a rapidly-growing enterprise, we have over 2,000 people working to enhanceand expand our bouquet of service offerings. Our people come from over 60countries - we mirror the rich cultural diversity of our nation, while beingable to serve our customers in a variety of languages.

Over 50% of our senior management team and customer-facing employees are UAEnationals, and we remain committed to providing fulfilling opportunities forquality talent in a cosmopolitan working environment.

By the end of Q3 2012, more than 5.96 million people and over 50,000 businesseshave chosen to use our services. In a survey conducted by ARC Chart, we werenamed the Best Mobile Broadband Network 2012 in the Middle East and Africaregion. We also ranked first in MENA's Standard & Poor/HawkamahEnvironmental, Social and Corporate Governance Index in 2011.

du is 39.5 percent owned by Emirates Investment Authority, 20.081 percent byMubadala Development Company PJSC, 19.5 percent by Emirates Communications andTechnology LLC and the remaining stake by public shareholders. du is listed onthe Dubai Financial Market (DFM) and trades under the name 'du'.

For further information, please contact: Saugat Chatterjee Public Relations Manager Brand & Communications du Mobile: +971 55 9367045 Email: Reka Sepsy LeoComm PR Tel: +971 4 367 6154 Mobile: +971 55 220 68 20 Fax: +971 4 367 2615 Email: About Alcatel-Lucent (Euronext Paris and NYSE: ALU) The long-trusted partner of service providers, enterprises and governmentsaround the world, Alcatel-Lucent is a leading innovator in the field ofnetworking and communications technology, products and services. The company ishome to Bell Labs, one of the world's foremost research centers, responsiblefor breakthroughs that have shaped the networking and communications industry.Alcatel-Lucent was named one of MIT Technology Review's 2012 Top 50 list of the"World's Most Innovative Companies" for breakthroughs such as lightRadio(TM),which cuts power consumption and operating costs on wireless networks whiledelivering lightning fast Internet access. Through such innovations,Alcatel-Lucent is making communications more sustainable, more affordable andmore accessible as we pursue our mission - Realizing the Potential of aConnected World.

With operations in more than 130 countries and one of the most experiencedglobal services organizations in the industry, Alcatel-Lucent is a localpartner with global reach. The Company achieved revenues of Euro 15.3 billionin 2011 and is incorporated in France and headquartered in Paris.

For more information, visit Alcatel-Lucent on: , read the latest posts on theAlcatel-Lucent blog: and follow the Companyon Twitter: .

Contact the Alcatel-Lucent Press Office: ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at on the world wide web. Inquiries to

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