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Direct Salon Equipment’s Owner Reveals How Beauty Salons Can Thrive Despite Rocky Economy
[December 10, 2012]

Direct Salon Equipment’s Owner Reveals How Beauty Salons Can Thrive Despite Rocky Economy

(M2 PressWIRE Via Acquire Media NewsEdge) Recent reports have found that despite the tough economy, Australians are spending more on beauty services than ever before. Direct Salon Equipment, an online store selling salon furniture and equipment direct to salons, gives its perspective on how salon owners can take advantage of this demand to grow their business.

Coburg North, VIC, Australia -- Two recent reports found that beauty services are booming among Australians. Salon owners who want to maximise profits can take advantage of this trend by attracting and retaining better clients.

According to a recent report from BRW, Australians are spending more on beauty services now than ever before. The BRW Fast 100 report ranks Australia's fastest growing companies. Many of the businesses on the list transformed and grew their businesses because of the economic downturn.

Time Telecom, a company that provides phone and broadband services, topped the BRW Fast 100 list by thriving during the economic downturn. Beauty services have also been doing well despite the tough economy.

Another recent report by salon industry watcher IBIS World predicted that Australians would spend almost $7 billion on their looks this year. Nearly $3.8 billion of the $7 billion would be spent on hair and beauty. The rest of the $7 billion would be spent on fitness, weight-loss, and cosmetic procedures.

To maximise profits, salon owners can arrange their salons to attract the clientele they want. Direct Salon Equipment, an online store that sells salon furniture and equipment, weighs in on the impact of décor and atmosphere on client attraction and retention.

"Clients that spend more on beauty services tend to want better ambience when they go to the salon. They value that 'me time' as an experience they can enjoy," explained Pat Liapis, Owner of Direct Salon Equipment, "Part of creating an enjoyable experience for clients is creating a beautiful and comfortable ambience for them. This not only requires beautiful yet functional furnishings and décor, but also in the way the salon thinks of the client in its arrangements. For example, having a place to hang clients' coats when they arrive and training staff to be attentive to guests are things that go a long way in creating a positive experience for clients." About Direct Salon Equipment Direct Salon Equipment (DSE) strives to be the ultimate source of salon furniture and equipment for all of Australia. They carry world-class furniture and equipment that is unsurpassed in quality, design, and value. DSE strives to offer the most beautiful and exclusive salon furniture and equipment at the best price.

Their head office in Melbourne is located just 15 minutes from the CBD, which allows them to ship their products to customers within one business day. DSE welcomes guests to make an appointment to visit their showroom where guests will find the finest selection in salon furniture and equipment. They also offer equipment leasing.

Get world-class salon furniture for the best prices at

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