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LBS Platforms and Technologies - 4th Edition
[November 29, 2012]

LBS Platforms and Technologies - 4th Edition

NEW YORK, Nov. 29, 2012 /PRNewswire via COMTEX/ -- announces that a new market research report is available in its catalogue: LBS Platforms and Technologies - 4th Edition Executive summary Location platforms comprise software and hardware extensions to network infrastructure components that together can calculate the position of a handset. Mobile location platforms enable three categories of location-based services (LBS): public safety services, national security and law enforcement applications, as well as commercial LBS. Nearly 70 percent of all emergency calls are today placed from mobile phones and it can often be difficult for the caller to convey their location accurately to first responders. Location platforms can reduce the time to find the location of the caller. They also enable more efficient handling of simultaneous calls from people reporting the same incident to distinguish single accidents from multiple events. Another use case is public warning systems that can locate and send messages to all mobile users within a geo-fenced area. Government agencies can also use location platforms and data mining systems for critical infrastructure protection and locationenhanced lawful intercept.

Location technologies can be divided into handset-based technologies (such as GPS) with intelligence mainly in the handset, network-based technologies (for instance Cell-ID, RF Pattern Matching and U-TDOA) with intelligence mainly in the network, as well as hybrid technologies (for instance A-GPS) with intelligence in both the handset and the network. Several new hybrid location technologies are in development, aiming to improve the performance of global navigation satellite systems (GNSS) in difficult environments. If not enough satellites are visible, it is for instance possible to fuse GNSS measurements with other network signals and data from inertial sensors to calculate the position. In pure indoor environments where GNSS is unavailable, the most common location technologies rely on Wi-Fi location using RF Pattern Matching or multilateration, augmented with data from sensors in the handset such as accelerometer, gyroscope, compass and barometer. The Federal Communications Commission's (FCC) E911 mandates for location of mobile emergency calls released in 1996 was a major driver behind the development of location platforms for the North American market. In Europe, as well as in other developed countries such as Japan and South Korea, early deployments of location platforms focused on supporting commercial services due to the lack of a clear mandate for emergency services. In the first deployment phase, lasting from 2000 to 2003, operators invested in platforms and ready-made services.

Overall, the results did not live up to the expectations in terms of uptake or usage and many operators therefore lost interest in LBS as a mass-market proposition. A majority of commercial LBS now use location data obtained directly from GPS receivers and Wi-Fi chipsets in the handset, or various third party location databases, rather than directly from operators using network-based location. Mobile operators are however showing increasing interest in using mass location data for advertising and marketing, as well as new services like analytics. Moreover, governments and telecom regulators worldwide are now introducing emergency call and lawful intercept mandates that require at least basic location platforms. Although the regulators have typically not yet imposed any specific location accuracy requirements as part of the mandates, more stringent location accuracy may well be demanded in the future as technologies mature and costs decrease. A diverse set of players are now developing indoor location platforms to support use-cases ranging from emergency call location to navigation, shopping, analytics and marketing. The established location platform vendors and connectivity chipset vendors are extending their offerings to enable indoor location. In addition, a growing number of technology specialists and start-up companies are also introducing software or infrastructure solutions that enable handset vendors, app developers and enterprises to add indoor location capabilities to smartphones that are already on the market.

Berg Insight estimates that one third of all mobile network operators worldwide have deployed at least some type of basic location platform. Additional deployments and updates of existing platforms can be expected in most markets in the coming years, primarily driven by government mandates, but also by new mass location applications such as advertising and analytics. Berg Insight forecasts that total global annual revenues for GMLC/MPC, SMLC/PDE, SUPL A-GNSS and probe-based location systems will grow from EUR 180 million in 2011 to EUR 330 million in 2017. These revenues comprise integration fees and licenses for new platform deployments, as well as capacity and technology upgrades, maintenance and associated services.

Table of Contents Executive summary.1 1 Introduction to location platforms3 1.1 Location platforms and location-based services.3 1.1.1 Overview of mobile location platforms4 1.1.2 A brief history of location platforms and services .4 1.2 Mobile communication services6 1.2.1 Mobile voice and data subscribers .7 1.2.2 Mobile voice and SMS service revenues 8 1.2.3 Mobile data and application revenues 8 1.2.4 Location apps and service revenues 9 1.3 Mobile location platforms and technologies .10 1.3.1 Mobile location platforms10 1.3.2 Mobile location technologies 11 1.3.3 Location middleware.13 1.4 The mobile LBS value chain14 1.4.1 Location technology developers and platform vendors .14 1.4.2 Connectivity chipset vendors 15 1.4.3 LBS middleware vendors 16 1.4.4 Indoor location solution providers 16 1.4.5 Mobile network operators .17 1.4.6 Location aggregators and database providers.17 1.4.7 Smartphone platform and handset vendors .18 1.4.8 Mobile application developers and service providers 18 1.5 Telecoms regulations drive location platform deployments .19 1.5.1 European emergency call and privacy regulations 19 1.5.2 LBS regulatory environment in the US21 1.5.3 Emergency call regulations in Australia23 1.5.4 Emergency call regulations in Canada .23 1.5.5 The Indian Department of Telecommunications location mandate24 1.5.6 Emergency call regulations in Japan24 2 Technology overview.25 2.1 Mobile network location platforms 26 2.1.1 Location architecture for GSM/UMTS networks26 2.1.2 Location architecture for LTE networks 27 2.1.3 Location architecture and technologies in 3GPP2 networks28 2.1.4 Control Plane and User Plane location platforms .29 2.1.5 OMA SUPL 1.0 30 2.1.6 OMA SUPL 2.0 and SUPL 2.1 .30 2.1.7 OMA SUPL 3.0 32 2.1.8 Handset client and probe-based location platforms.33 2.1.9 Location in converged IP networks.34 2.2 Network-based positioning technologies35 2.2.1 Cell-ID35 2.2.2 Enhanced Cell-ID and RF Pattern Matching methods37 2.2.3 E-OTD and OTDOA.37 2.2.4 Uplink Time Difference of Arrival (U-TDOA) 38 2.2.5 Bluetooth and Wi-Fi positioning40 2.3 GNSS and hybrid location technologies .41 2.3.1 GNSS: GPS, GLONASS, Galileo and Compass .41 2.3.2 Assisted GPS and A-GNSS.44 2.3.3 Hybrid, mixed mode and indoor location technologies46 2.4 Comparison of location technologies47 2.4.1 Network-based location technologies.48 2.4.2 Handset-based and hybrid location technologies49 2.4.3 Location technologies in development .50 3 Location technology market trends.51 3.1 Multiple parallel efforts drive location technology development.51 3.1.1 Emergency call location and public safety .51 3.1.2 Location-enhanced lawful intercept and national security52 3.1.3 Consumer and enterprise LBS and apps53 3.1.4 Commercial indoor location services55 3.1.5 Mobile marketing and advertising.56 3.1.6 Fraud management and secure authentication56 3.2 Smartphone ecosystems.57 3.2.1 Smartphone platform market shares 59 3.2.2 Smartphone platforms transform into new vertical silos.60 3.2.3 Towards a complete LBS stack 60 4 Commercial deployments61 4.1 Platform deployments in Europe.62 4.1.1 3 Group .65 4.1.2 Deutsche Telekom Group .65 4.1.3 KPN Group 66 4.1.4 Orange Group .66 4.1.5 SFR67 4.1.6 Telecom Italia Mobile 68 4.1.7 Telefónica Group.68 4.1.8 Telenor Group .69 4.1.9 TeliaSonera Group 70 4.1.10 Vodafone Group71 4.2 Platform deployments in the Americas72 4.2.1 AT&T Mobility 74 4.2.2 Bell Mobility .74 4.2.3 Rogers Wireless 75 4.2.4 Sprint Nextel 75 4.2.5 TELUS .75 4.2.6 Verizon Wireless76 4.2.7 Wind Mobile.76 4.3 Platform deployments in Asia-Pacific 76 4.3.1 BSNL .78 4.3.2 China Mobile .78 4.3.3 NTT DoCoMo 78 4.3.4 Telstra79 4.3.5 Telkomsel 79 4.4 Platform deployments in ROW80 5 Market forecasts and trends 81 5.1 LBS market trends .81 5.1.1 Emergency call mandates remain the key driver for platform deployments 82 5.1.2 Location-enabled lawful intercept .82 5.1.3 Location-based services revenue forecast .83 5.2 Handset market trends 84 5.2.1 GNSS attach rates driven by higher smartphone sales85 5.2.2 GNSS-enabled handset shipment forecasts by segment.86 5.3 Location platform deployments.87 5.3.1 Vendor market shares .87 5.3.2 GMLC/MPC and SMLC/PDE platform deployment forecasts.88 5.3.3 SUPL A-GPS server deployment forecast.90 5.3.4 Location middleware deployment forecast.92 6 Location platform and technology vendor profiles93 6.1 Location platform and infrastructure vendors .93 6.1.1 Alcatel-Lucent95 6.1.2 CommScope .96 6.1.3 Creativity Software.97 6.1.4 Ericsson.98 6.1.5 GBSD Technologies99 6.1.6 Intersec100 6.1.7 Mobile Arts 101 6.1.8 Nokia Siemens Networks 103 6.1.9 Oksijen.103 6.1.10 Persistent Systems104 6.1.11 Polaris Wireless .105 6.1.12 Redknee 106 6.1.13 Septier .106 6.1.14 TeleCommunication Systems .107 6.1.15 TruePosition 109 6.2 Location middleware vendors .111 6.2.1 Aepona 111 6.2.2 CellVision.112 6.2.3 Genasys 113 6.2.4 Mobilaris 114 6.2.5 Reach-U.115 6.2.6 Telenity 116 6.3 GNSS chipset and assistance server vendors 118 6.3.1 Broadcom120 6.3.2 CSR .121 6.3.3 Qualcomm.122 6.3.4 Rx Networks 123 6.4 Client-based location platforms, aggregators and databases125 6.4.1 Apigee .125 6.4.2 Combain Mobile 126 6.4.3 Geoloqi127 6.4.4 Locaid127 6.4.5 Location Labs128 6.4.6 Navizon130 6.4.7 Skyhook Wireless131 6.5 Indoor location technology developers.132 6.5.1 Boeing .132 6.5.2 ByteLight .134 6.5.3 Cisco Systems.134 6.5.4 GloPos.135 6.5.5 IndoorAtlas 136 6.5.6 Insiteo 137 6.5.7 Nearbuy Systems138 6.5.8 NextNav.138 6.5.9 Nokia .139 6.5.10 Point Inside140 6.5.11 Pole Star 140 6.5.12 Qubulus.141 6.5.13 SenionLab .141 6.5.14 Walkbase.142 6.5.15 Wifarer .143 6.5.16 WiFiSLAM 144 Glossary 145 List of Figures Figure 1.1: Wireless cellular subscribers by standard (World Q2-2012)6 Figure 1.2: Mobile subscriptions by region (World Q2-2012) 7 Figure 1.3: Wireless service revenues (World 2011) 9 Figure 1.4: Mobile location system overview10 Figure 1.5: Overview of the LBS value chain 15 Figure 2.1: Location architecture overview.27 Figure 2.2: Location Information Server in converged IP networks .34 Figure 2.3: Cellular frequency reuse pattern 35 Figure 2.4: Cell-ID location methods 36 Figure 2.5: U-TDOA location.39 Figure 2.6: Assisted GPS technologies 45 Figure 2.7: Performance and limiting factors for network-based location technologies47 Figure 2.8: Performance and limiting factors for hybrid location technologies49 Figure 3.1: Smartphone adoption by region (World 2010-2012).57 Figure 3.2: Smartphone shipments by vendor and OS (World H1-2012) 58 Figure 4.1: Location infrastructure and technology vendor customer references .61 Figure 4.2: Location infrastructure deployments in Europe .62 Figure 4.3: Location infrastructure deployments in the Americas72 Figure 4.4: Location infrastructure deployments in Asia-Pacific 77 Figure 4.5: Location infrastructure deployments in ROW.80 Figure 5.1: Emergency and commercial LBS revenue forecast (World 2011-2017) .83 Figure 5.2: Handset shipment forecast by segment (World 2010-2016).84 Figure 5.3: GNSS-enabled handset shipment forecast by segment (World 2010-2016) 86 Figure 5.4: Location infrastructure vendor market shares (World 2012)87 Figure 5.5: Location platform revenues (World 2011-2017) 88 Figure 6.1: Location infrastructure and technology vendors93 Figure 6.2: Location infrastructure and technology product offerings by vendor94 Figure 6.3: Major location middleware vendors .111 Figure 6.4: Examples of GNSS chipset and assistance server developers .118 Figure 6.5: Location aggregators and client-based location platform developers.125 Figure 6.6: Overview of indoor location technologies by vendor.133 To order this report: IT_Services Industry: LBS Platforms and Technologies - 4th Edition Nicolas BombourgReportlinkerEmail: nicolasbombourg@reportlinker.comUS: (805)652-2626Intl: +1 805-652-2626 SOURCE Reportlinker

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