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Atmel maXTouch S Series Touchscreen Controllers Wins 2012 EDN China Innovation Award
[November 27, 2012]

Atmel maXTouch S Series Touchscreen Controllers Wins 2012 EDN China Innovation Award

(ENP Newswire Via Acquire Media NewsEdge) ENP Newswire - 27 November 2012 Release date- 26112012 - San Jose, CA - Atmel Corporation (NASDAQ: ATML), a leader in microcontroller and touch solutions, today announced the company's maXTouch S Series family of touchscreen controllers has been selected as a 2012 EDN China Innovation Award winner in the Embedded Systems - Microprocessor product award category.

Atmel received this highly prestigious award during a ceremony held in Shanghai,China, on November 15.

Winners for EDN China's 2012 Innovation Awards were chosen through an online voting system by EDN China's readers. After this selection process, a panel of experts and senior EDN China editors reviewed the nominees based on three criteria including technological innovation, market influence and related product service. Since 2005, EDN China Innovation Awards have steadily grown to become one of China's most respected accolades for the electronics design industry, with winning products gaining wide recognition in the local market.

'We are honored to receive the EDN China Innovation award,' said Richard Lin, vice president of sales for Asia Pacific and Japan, Atmel Corporation. 'We are particularly pleased that the award is based on votes taken by the embedded engineering community-a design community that recognizes the many challenges of designing touchscreens, and how Atmel's maXTouch S Series controllers can enable designers to overcome these challenges. Touch technology is undergoing rapid advancement and Atmel is driving much of the innovation, providing designers breakthrough touch technologies that help them create highly diffentiated products.' The maXTouch S Series touchscreen controllers are Atmel's next-generation touchscreen controllers. They are ideal for designing innovative and intuitive interfaces for touchscreens up to 17 inches and for applications such as smartphones, tablets, Ultrabooks and e-readers.

Two additional products from Atmel have also been recognized by the 2012 EDN Innovation awards as award finalists. These products include Atmel's board support package (BSP) in the Embedded System - System Development category, and Atmel's AT86RF232 transceiver IC in the Communication and Networking - Front-end ICs category. The BSP runs the Android operating system on Atmel SAM9M10-G45-EK boards, which include Atmel's SAM9G45 and SAM9M10 ARM9-based MCUs for applications in the consumer, industrial and computing markets. The Atmel AT86RF232 transceiver supports wireless applications in high-volume consumer markets in the 2.4GHz Industrial, Scientific and Medical (ISM) band.

More Information Atmel YouTube Channel: Blog: Twitter: Facebook: About Atmel Atmel Corporation (Nasdaq: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, consumer, communications, computing and automotive markets.

2012 Atmel Corporation. All Rights Reserved. Atmel, Atmel logo and combinations thereof are registered trademarks, and maXTouch and others are trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others.

Atmel Press Contact: Agnes Toan, PR Manager Phone: (+1) 408-487-2963, Email: [Editorial queries for this story should be sent to] ((Comments on this story may be sent to (c) 2012 Electronic News Publishing -

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