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Santa "Cause" is Coming to Town
[November 16, 2012]

Santa "Cause" is Coming to Town

--(Business Wire)--

Save the Children:

Santa "Cause" is coming to town for students at Augusta Elementary School in Augusta, Ark. At this a ...

Santa "Cause" is coming to town for students at Augusta (News - Alert) Elementary School in Augusta, Ark. At this annual early-literacy campaign, sponsored by Noerr and Save the Children, First Lady Ginger Beebe will join Santa to read a classic Christmas tale and deliver books to children. (Photo: Business Wire)

Santa Claus is coming to town early this season for 305 participants of Save the Children's literacy programs. The event will be held at Augusta Elementary School in Augusta, Ark. A Noerr Programs Santa, with a natural beard and a real belly laugh, will leave his temporary residence at Simon Property Group's McCain Mall in North Little Rock to mark the launch of "Read, Learn and Be Merry". He will arrive by sleigh, bearing books that support a "Read, Learn and Be Merry" mission. At this annual early-literacy campaign, sponsored by Noerr and Save the Children, Santa will read a classic Christmas tale to children from kindergarten through fifth grades and deliver a new book to each child on behalf of Scholastic, Inc. In support of the literacy campaign, the First Lady of Arkansas, Ginger Beebe, will be accompanied by members of Save the Children's Arkansas Leadership Council. She will help hand out books and talk to the children about the importance of a good education.


Save the Children and The Noerr Programs have teamed up for the third year of "The Santa Cause," a partnership that values the act of giving back by emphasizing the importance of education support for underserved children living in rural America. Since the partnership began, Noerr has collected more than $325,000 to benefit children in need throughout the country.

Little Rock's celebrity Santa is Santa Bird, a graduate of Noerr's Santa University. He holds court during the holiday season at McCain Mall in North Little Rock. Donations for Save the Children will be collected throughout the holiday season at The Santa Photo Experience at all Noerr Santa locations, including McCain Mall.


Tuesday, November 27, 2011, 1:30- 3:00 p.m.



Augusta Elementary School

206 Smith Drive Augusta, AR 72006
1:30 p.m. - Santa and Mrs. Beebe arrive at school
1:45- 2:15 p.m. - Santa reads to children
2:15- 2:30 p.m. - Group photo with Santa
2:30- 2:45 p.m. - Santa, Mrs. Beebe and Arkansas Leadership Council distribute books
2:45- 3:00 p.m. - Santa meets local media
3:00 p.m. - Depart for Little Rock



About The Noerr Programs:

From headquarters in scenic Colorado, The Noerr Programs provide turn-key digital event imaging services and productions, including The Santa Photo Experience and Bunny Photo Experience for hundreds of clients, including regional shopping centers, retailers and the legendary Shops at The Plaza Hotel in New York City. Celebrating 24 years in business, all Noerr cast members invest their hearts, souls and experiences into representing the spirit and essence of the season, building lasting connections with guests through Noerr's innovative retail, social media and altruistic platforms.

About Save the Children:

Save the Children works to break the cycle of poverty and improve the lives of children by ensuring that they have the resources they need-access to a quality education, healthy foods and opportunities to grow and develop in a nurturing environment. When disasters like hurricanes and wildfires strike, Save the Children is among the first on the scene, making sure the needs of children are being met.

In Arkansas, Save the Children has ten school-age sites, two early-childhood, home-visitation programs, and three Head Start centers. For more information, visit

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