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electronica 2012: XMOS appoints Redtree to service customers throughout EMEA
[November 16, 2012]

electronica 2012: XMOS appoints Redtree to service customers throughout EMEA

(ENP Newswire Via Acquire Media NewsEdge) ENP Newswire - 16 November 2012 Release date- 14112012 - electronica '12, Munich - XMOS today announced that it has appointed Redtree Solutions as its sales representative throughout EMEA (Europe, the Middle East and Africa).

Redtree, which has sales offices in every major electronics market in the region, will work alongside the existing roster of XMOS distribution partners to bring the xCORE range of multicore microcontrollers to a broad base of customers in industrial, audio, consumer and automotive applications.

'We're committed to backing our technology with outstanding sales channel support, and Redtree are the best in the business,' said Mike Furnival, VP Sales and Marketing at XMOS. 'Redtree has highly experienced technical sales professionals on the ground in every key market in Europe and has coverage at all our major customers. I'm delighted that they will be bringing their skills to bear to support the fast growth of the XMOS business.' 'I firmly believe that xCORE can be a game-changer for microcontroller users in a host of established and emerging market sectors,' said Steve Judge, co-Founder and Managing Director of Redtree. 'By acting as an extended sales channel, Redtree is able to build new business for our partners. I believe that the combination of XMOS and Redtree will bring enormous value to our customers - supporting them to build differentiated products.' The xCORE ( multicore microcontroller (MMCU) products address demanding applications in the $15bn microcontroller market, providing software defined peripherals, low latency, fast I/O response and completely deterministic performance from high level code. xCORE products are particularly well suited to satisfy the requirements of the consumer, audio, industrial, and automotive markets.

About XMOS XMOS is a young fabless semiconductor company based in Bristol, UK. Its xCORE multicore microcontrollers provide a unique combination of parallel multitasking, low latency with much faster I/O response, software-defined peripherals, and completely deterministic real-time performance. This makes xCORE multicore microcontrollers ideal for demanding embedded applications in audio, automotive, consumer and industrial products, where other microcontrollers struggle. XMOS provides xTIMEcomposer Studio, an easy to use development system, that makes it simple to design complex embedded systems.

For more information please visit About Redtree Solutions Ltd Redtree Solutions is a pan-EMEA manufacturer's rep company with a focus on demand creation with the main actors of the electronics Industry. The company has established sales offices in each of the major territories in EMEA including UK, Finland, Norway, Denmark, Sweden, France, Benelux, Spain, Germany, Italy, Turkey, and Israel. We represent leading edge semiconductor manufacturers and value adds partners. We aim to provide our customers with market-defining, innovative and reliable solutions. Our focus is on synergistic technologies that allow us to provide optimized solutions to customer needs. Our mission is to add significant value to our customers' applications by offering early access to competitive and advanced technology. Redtree Solutions has an exceptional level of demand creation focus and serves the telecom, broadband access, consumer, storage, automotive, Aerospace & Defence and industrial market places. For more information please visit [Editorial queries for this story should be sent to] ((Comments on this story may be sent to (c) 2012 Electronic News Publishing -

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