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Localytics Reports Series B FinancingSep 14, 2012 (Close-Up Media via COMTEX) -- Localytics launches a new app marketing platform on top of its enterprise app analytics service, and announced that the company secured $5.5 million in Series B financing. In a release dated Sept. 10, the Company said Polaris Venture Partners led the round with all existing investors participating. The Company said the new funds will be used to expand the app analytics and marketing automation platform. "App marketers have an amazing opportunity, they've already built a personal relationship with users and have a place on their phone or tablet," said Raj Aggarwal, co-founder and CEO of Localytics. "Our app marketing platform builds on app analytics to optimize communication with those app users when and where messages can have the greatest impact -- while they're using their apps." "Localytics has been on our radar for some time," said Peter Flint, General Partner at Polaris Venture Partners. "They've quickly established themselves as the leading enterprise software platform for apps analytics and are now positioned to deliver the first marketing automation solution for apps." Localytics is a mobile app analytics and app marketing provider. ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ] |