[September 04, 2012]

Neonode® MultiSensing™ Touch Solution Featured in the Latest Sony Reader

Neonode (News - Alert) Inc., (NASDAQ: NEON), the MultiSensing technology company, announced today that the new Sony Reader PRS-T2 features the Company's patented MultiSensing touch technology.

By incorporating Neonode's MultiSensing technology, the 6-inch Sony Reader provides one of the best user experiences in the marketplace, with features such as:

• High resolution, glare-free touch screen optimized for easy reading in any type of lighting condition, including direct sunlight;
• Any object touch support, including stylus, finger/gloved finger or an ordinary pen;
• Gestures input for seamless page turns and multi-touch for smooth zooming in and out, allowing user- friendly navigation; and
• Ultra-low power consumption, allowing for up to two months' worth of reading on a single charge

"The fact that Sony, one of the largest consumer electronics manufacturers in the world, has chosen Neonode MultiSensing technology for three generations of its e-readers is a testament to the quality of our solution," said Neonode CEO Thomas Eriksson.

The PRS-T2, retails for $130 and is available online (http://ebookstore.sony.com/reader/) and at major retailers.

Neonode's MultiSensing technology, rivaling the best capacitive solutions at a fraction of the cost, is now being incorporated into wide array of high volume color LCD products: mobile phones, tablets, office equipment, in-car infotainment displays, gaming devices and toys. Many of these product are expected to be on the market within 6-9 months and will incorporate Neonode's customized NN1001 Sensor Chip, developed in close collaboration with Texas Instruments (News - Alert). To date Neonode's MultiSensing technology runs on more than 10 million touch consumer devices in the global marketplace.

About Sony

Offering an integrated entertainment experience through its electronics, mobile, music, pictures, game and the Sony Entertainment Network, Sony is uniquely positioned to be one of the world's leading consumer brands. For more information on Sony Corporation please visit www.sony.net.

About Neonode

Neonode Inc. (NASDAQ:NEON) develops and licenses the next generation of MultiSensing touch technologies, allowing companies to differentiate themselves by making high performing touch solutions at a competitive cost. Neonode is at the forefront of providing unparalleled user experiences that offer significant advantages for OEM's. This includes state-of-the-art technology features such as low latency pen or brush sensing, remarkably high speed scanning, proximity-, pressure-, and depth sensing capabilities and object-size measuring.

Neonode's patented MultiSensing technology is developed for a wide range of devices like mobile phones, tablets and e-readers, toys and gaming consoles, printers and office equipment, automotive or inflight infotainment systems. NEONODE, the NEONODE Logo and zFORCE are trademarks of Neonode Inc. registered in the United States and other countries. MULTISENSING, LIQUID SENSING, IT MAKES SENSE and ALWAYSON are trademarks of Neonode Inc. For more information please visit www.neonode.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These include, but are not limited to, statements relating to expectations, future performance or future events, and product cost, performance, and functionality matters. These statements are based on current assumptions, expectations and information available to Neonode management and involve a number of known and unknown risks, uncertainties and other factors that may cause Neonode's actual results, levels of activity, performance or achievements to be materially different from any expressed or implied by these forward-looking statements.

These risks, uncertainties, and factors are discussed under "Risk Factors" and elsewhere in Neonode's public filings with the U.S. Securities and Exchange Commission from time to time, including Neonode's annual report on Form 10-K, quarterly reports on Form 10-Q, and current reports on Form 8-K. You are advised to carefully consider these various risks, uncertainties and other factors. Although Neonode management believes that the forward-looking statements contained in this press release are reasonable, it can give no assurance that its expectations will be fulfilled. Forward-looking statements are made as of today's date, and Neonode undertakes no duty to update or revise them.

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