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YuMe Names Paul Porrini as General Counsel and Secretary
[August 15, 2012]

YuMe Names Paul Porrini as General Counsel and Secretary

Aug 15, 2012 (Close-Up Media via COMTEX) -- YuMe announced it has appointed Paul Porrini as General Counsel and Secretary.

According to a release, with more than two decades of experience, Porrini joins YuMe after serving most recently as Vice President, Deputy General Counsel and Assistant Secretary at Hewlett-Packard. In his new role, Porrini will lead YuMe's global legal team, providing legal support to the board of directors and all business units globally, including HR, Finance, Sales, Marketing and Strategy/Business Development.

Porrini's work will bolster YuMe's legal foundation and support YuMe's delivery of the industry's most immersive, brand advertising solutions, which provide rapid retention and recall by consumers, motivate purchasing decisions, create brand favorability, and drive brand lift.

"As we continue expanding our ecosystem of advertising agency customers and distribution partners, as well as our business overseas, it's imperative that the strength of YuMe's legal counsel match the expanded scope and objectives of our operations," said Jayant Kadambi, CEO of YuMe. "We are honored that an executive with such extensive experience has chosen to join our team. We are certain that Paul's expertise across a variety of legal disciplines will help us achieve our bullish corporate objectives." Before his work with HP, Porrini served as Senior Vice President, General Counsel and Secretary with Bluestone Software, which was acquired in 2001 by HP. Prior to Bluestone, he held partner and associate roles at several private firms. Porrini began his legal career as an Attorney Advisor in the Division of Corp. Finance with the U.S. Securities and Exchange Commission.

YuMe is the software infrastructure provider powering digital video and the next generation of television with its operating system for TV 2.0.

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