Brevity to Provide Integrated Transcode and Transport Support of Graphics Files for NBC Olympics' Coverage of the London 2012 Olympic Games July 27, 2012 - August 12, 2012
NEW YORK --(Business Wire)--
Brevity will provide integrated transcode and transport support of graphics files to NBC Olympics during its production of the London 2012 Olympic Games, from July 27 - August 12, 2012. The announcement was made today by Philip Paully, Director, Graphics Engineering and Operations, NBC Olympics, and Timothy O'Brien, CEO, Brevity.
"We have waited years for a company to address the bottlenecks we face in our complex graphic file workflows," said Paully. "With Brevity, we can now render those graphics on the fly while seamlessly transferring those graphics files into the Avid® DNxHD® format for editing."
In April, Brevity announced its breakthrough technology that for the first time delivers highly accelerated transport of high-resolution video files to multiple locations while simultaneously transcoding on the edge as a seamless process. Brevity delivers this capability through a cloud based enterprise media management and collaboration solution that utilizes automated project-driven workflows, metadata, advanced algorithms, virtual storage, and teraflops of computing power.
Brevity has been tested successfully on uncompressed, high bit rate video, 2k and 4k DPX files, as well as compressed HD and SD files, facilitating dramatic improvements in workflow efficiencies and Return-on Investment (ROI). Prior to the April launch, Brevity worked for months testing and refining the solution for NBC requirements.
Since Brevity can provide simultaneous transfer and transcoding of the RLE file into an Avid DNxHD file (with the Alpha channel retained), NBC Olympics is now able to move a one-minute RLE file to the Avid editing solution in under 30 seconds. In addition, Brevity's parallel processing capability processes hundreds of RLE graphics files in an hour. Brevity also recently introduced encoding of Avid system files directly into EVS Broadcast formats, saving even more time for EVS playout of finished sports programming or segments.
At the London Olympic Games this summer, NBC Olympics will cover simultaneous sports events occurring each day across dfferent venues. It will use Brevity to improve the transcoding of thousands of RLE graphics files into popular editing formats, driving efficiencies by automating critical workflows needed for production. The additional time saved by Brevity will give NBC Olympics more flexibility and time to make edits of production material.
"NBC Olympics will provide a record number of hours of Olympic Games coverage and Brevity is pleased to be able to provide our services," said Timothy O'Brien, CEO, Brevity. "Brevity is transforming the way simultaneous transport and transcode will be handled in file-based workflows in the future."
Brevity will be used at the International Broadcast Center and multiple venues in London to handle terabytes of video graphics.
NBCUniversal will provide 5,535 hours of coverage for the 2012 London Olympics across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours. NBC will broadcast 272.5 hours of coverage, the most ever for an Olympic broadcast network.
About NBC Olympics:
A division of the NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history.
Having produced every Summer Olympics since Seoul in 1988 and every Winter Olympics since Salt Lake City in 2002, the networks of NBCUniversal are synonymous with the Games in the United States. In 2011, NBCUniversal acquired the U.S. media rights on all platforms to the 2014 Sochi Winter Olympics, the 2016 Rio Summer Olympics, the 2018 Pyeongchang Winter Olympics, and the 2020 Summer Olympics. At the conclusion of the 2020 Games, NBCUniversal will have presented 17 total Olympic Games and 11 consecutive, the most for a U.S. media company in both categories.
NBC has won an unprecedented 91 Emmy Awards for its Olympics coverage, as well as a prestigious Peabody Award for its presentation of the Beijing Opening Ceremony in 2008, which USA Today said was "the best overall Olympic experience ever provided by a U.S. network."
In addition to its unsurpassed heritage and award-winning production, NBCUniversal is known for aggregating large Olympic audiences, as nine of the top 11 most-watched U.S. television events of all time are Olympic Games presented across the networks of NBCUniversal. The Beijing Summer Olympics rank No. 1 with 215 million viewers.
For more information on NBC Olympics' coverage of the London Olympics, please visit: http://nbcsportsgrouppressbox.com/
Brevity provides breakthrough technology that offers for the first time the ability to simultaneous transcode to multiple formats while transporting video files to multiple locations at highly accelerated speeds over any network. Founded in 2010, Brevity transforms media production and distribution workflows and redefines the time, cost, and efficiency required to support M&E operations. Brevity is working with leading networks, studios, content providers, sports teams, and production houses to redefine media production and distribution around the world. For more information please visit at www.brevityv.com or follow @BrevityV.
Avid and Avid DNxHD are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries.