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HTML5: What Marketers Need to Know (Infographic)
[July 03, 2012]

HTML5: What Marketers Need to Know (Infographic)

Toronto, Canada, Jul 03, 2012 ( via COMTEX) -- Uberflip has released an infographic about the rise of HTML5 as a publishing and marketing technology. The visual examines how some of the biggest brands in the world are leveraging HTML5, and how it is expected to be utilized for the majority of websites and apps within the next 3 years.

"HTML5 has helped companies such as Ford, Vimeo and the Financial Times save costs. In addition, they can seamlessly distribute content across different devices, and give readers a much more app-like user experience through the browser," says Neil Bhapkar, Director of Marketing at Uberflip. "HTML5 also prepares marketers for future devices in a mobile market that is still in flux." Key takeaways: HTML5 gives marketers the ability to deliver content on multiple platforms (desktop, tablet, smartphone) at a much lower cost.

As a browser-based technology, HTML5 web apps can be built once and run on almost any device; almost 70% of browsers support this programing language.

HTML5 apps offer almost the same degree of interactivity and app-like behaviors as native apps.

HTML5 is being used by almost 50% of developers, and is projected to grow to 80% within the next 3 years.

Click here to view the infographic.

Data sources for the infographic include Comscore, BBC, Sencha and the Content Marketing Institute.

About Uberflip: Uberflip ( makes it easy to enhance, distribute and track PDF content on tablets and other devices. Within minutes, documents are converted into page-turning experiences where leveraging links, video and social media integration is just the beginning. The Uberflip Application allows marketers, publishers and other content creators to meet all distribution, security, monetizing and tracking requirements for their content. Uberflip's solutions help companies save costs and make money through new marketing channels.

Clients and partners include Microsoft, Thompson Reuters, Dupont, Research in Motion, Grant Thornton, Minden Gross LLP, HP and Cornell University.

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