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FPI Earns Certified Partner Status for Google's DoubleClick Studio Product
[June 18, 2012]

FPI Earns Certified Partner Status for Google's DoubleClick Studio Product

Jun 18, 2012 (Close-Up Media via COMTEX) -- Fancy Pants Interactive (FPI), a New York-based digital production house, announced that it has attained Studio Certified Partner status with Google's DoubleClick, becoming one of only a handful of companies to do so.

According to a release, the certification asserts FPI's experience in all facets of DoubleClick Studio, while also giving FPI the ability to manage rich media ad campaigns, from creation and production to QA and traffic, directly via the DoubleClick Studio platform.

"We've been working effectively with Google's DoubleClick Studio for years, but this agreement takes our capabilities to a whole new level," said David Chang, FPI VP and Director of Technology. "The big difference is our now seamless integration into the DoubleClick Studio workflow, which enables us to dramatically shorten the time cycle from conceptualization to launch. This is a huge benefit to our ad agency clients, particularly those with tight turnaround jobs." In addition to the increased speed to market on FPI projects for DoubleClick Studio, the new agreement also allows DoubleClick clients to tap FPI creative digital media services.

"This relationship is a win-win on both sides," Chang added. "Agencies that rely on DoubleClick Rich Media creatives can draw upon our proven services, while we continue to build on our advanced expertise with the DoubleClick Studio product, benefiting our existing clients." FPI is a digital production house focused on enhancing brands using creative technologies.

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