TMCnet News

Centina Systems Redefines Service Assurance for Communications Industry to Dramatically Improve Customer Experience
[March 12, 2012]

Centina Systems Redefines Service Assurance for Communications Industry to Dramatically Improve Customer Experience

PLANO, Texas --(Business Wire)--

Centina Systems, a leading provider of service assurance and service quality management solutions for communications service providers worldwide, announced today a new standard for service assurance focusing on the customer experience. This new paradigm is redefining the way service providers use network intelligence and real-time information to improve service performance and quality.

"While our industry as a whole has adapted to a more customer centric model, service assurance solutions have remained static for the most part, still focusing on point solutions and not on the entirety of the overall network performance; certainly not the customer experience," said Anand Gonuguntla, President and CEO of Centina Systems. "Today's highly competitive communications market demands an increased focus on the customer and specifically, tools and technologies that enable this."

This new paradigm shift for service assurance means that today's operators must deploy solutions that meet the following requirements:

A New Level of Visualization: Today's service and customer requirements demand more than just alarm panels and static performance charts. Service assurance solutions must provide interactive, configurable dashboards that allow users to customize their user interface on-the-fly - empowering them to visualize information in a way that will dramatically improve performance and customer experience.

Empowers Business Users: To avoid expensive, time-consuming roll-out cycles, providers need a solution that can be customized and modified without programming. This empowers the users of the service assurance system to implement changes when and how they see fit to meet the real-time demands of the network and their customers.

Provide Transparency: Providers require solutions that enable them to configure and deliver Web 2.0 portals for enterprise customers.

Deliver Quantifiable OpEx Reductions: Solutions should deliver OpEx reduction for providers by reducing the time and effort required to deploy, maintain and support new services. Solutions should also help manage budgets better by supporting capacity planning and short/long term trending reports.

Real-time Inventory Discovery: Today's dynamic networks necessitate that service assurance solutions be able to discover network inventory in real-time and be able to reconcile that with off-line inventory databases to optimize resources and spending.

Pre-Integrated: To speed deployment times and support for new services, service providers need a solution with off-the-shelf device support that can be hot-deployed with minimal configuration. This allows them to be more agile, compete more effectively and helps operators roll out and assure new services quickly.

"If operators follow these guidelines for solving service assurance challenges, they will find that their entire business processes improve, and that their operations and customer care functions are more productive," added Gonuguntla. "This truly is a new approach to service assurance."

Centina Systems is continuously on the forefront of redefining service assurance with its NetOmniaTM Suite of solutions. Learn more at

About Centina Systems

Centina Systems' innovation is redefining Service Assurance and helping service providers succeed in today's highly competitive landscape. Based in Plano, TX, Centina Systems provides Service Assurance and Service Quality Management solutions for communications service providers globally. The company is focused on helping operators enhance the customer experience, while at the same time improving their operations through increased agility and faster time to market of new services. For more information, visit

[ Back To's Homepage ]