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Brightstar's Innovative Services for the Wireless Industry Not Only Manage the Device, But Everything Around It
[January 08, 2012]

Brightstar's Innovative Services for the Wireless Industry Not Only Manage the Device, But Everything Around It


MIAMI and LAS VEGAS, Jan. 8, 2012 /PRNewswire via COMTEX/ -- Brightstar Corp., the world's largest specialized wireless distributor and a global leader in services and solutions for the wireless industry, is continuing to evolve its focus beyond the management of devices. At the 2012 International CES, the company will showcase fresh solutions that address the entire life cycle of the device.



Since its inception in 1997, Brightstar has continued to evolve and now offers more than 100 customized services and solutions to wireless manufacturers, operators, retailers, enterprises, and consumers.

"For years, key players in the wireless industry have turned to Brightstar to manage their device supply chain," said Marcelo Claure, chairman and CEO at Brightstar. "But now with more than 100 customized services and solutions, we can also help our customers build consumer loyalty, drive more sales, and simplify the complexities of the entire life cycle of a device - from activation and billing, to insurance, repairs and even trade in and buy back." As the industry unofficially kicks off the New Year at CES, Brightstar is showcasing several of its services to help its customers face the new challenges presented by the accelerating pace of technology and complexities that it brings. During the CES show in Las Vegas, January 10-13, Brightstar will highlight: Device Insurance and Extended Warranty Services: Through its insurance company, eSecuritel, Brightstar provides operators, dealers, and OEMs with customized device protection programs - driving mobile end-users loyalty and satisfaction.


Trade-in and Buy Back Services: Brightstar collects, refurbishes, and resells wireless handsets, providing end-users with a seamless experience, while reducing churn and increasing profitability for operators and retailers.

Virtual Inventory Program: Brightstar's Virtual Inventory Program gives retailers a competitive advantage by enabling them to provide the same level of choice as online wireless retailers without the costs of owning and managing inventory.

Retail Management Services: Brightstar can manage a retailer's wireless category, provide extensive product training, and provide expert wireless sales people to acquire higher activations and increase sales.

Test, Repair and Recycling Services: Brightstar offers a wide range of quality test and repair management processes to reduce complexity and increase efficiencies associated with returns, defective product or parts management.

Enterprise Activation: ActivateIT, a joint venture between Brightstar and Tech Data, provides end-users, small to medium-sized enterprises, and government organizations cost-effective wireless voice and data communication access through their preferred resellers.

Brightstar representatives are in Las Vegas for the 2012 International CES and will meet with customers regarding these customized wireless solutions. For more information on Brightstar's services and solutions, or to contact Brightstar, visit www.brightstarcorp.com.

About Brightstar Corp.

Brightstar is the world's largest specialized wireless distributor and a leading global services company focused on enhancing the performance and profitability of the key participants in the wireless device value chain. The company supports over 80,000 points of sale worldwide with operations in 51 countries and territories and provides a comprehensive range of more than 100 customized services for value-added distribution, supply chain optimization, retail, government and VARs, and consumer services. Brightstar's services help customers manage the growing complexity of the wireless device value chain and enable them to increase product availability, expand their channel reach and drive supply chain efficiencies by getting the right products to the right place at the right time for the best value.

For more information, contact:Michele M. MerrellBrightstar Corp.michele.merrell@brightstarcorp.com +1.305.421.6000 SOURCE Brightstar Corp.

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