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Research and Markets: The Market for iPhone and iPod Touch Games and Applications - Apple Will Help Drive Mobile Game Market Sales to $11.7 Billion by 2014
[November 28, 2011]

Research and Markets: The Market for iPhone and iPod Touch Games and Applications - Apple Will Help Drive Mobile Game Market Sales to $11.7 Billion by 2014


(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/230a69/the_market_for_iph) has announced the addition of the "The Market for iPhone and iPod Touch Games and Applications" report to their offering.



This 137 page report provides an overview of the market for iPhone and iPod Touch applications Included in this report are five-year forecasts for iPhone hardware sales, iPod Touch hardware sales, iPhone game sales, iPhone non-game application sales, iPod Touch game sales, iPod Touch non-game application sales and a look at how iPhone/iPod Touch game sales are expected to compare with game sales for dedicated portable game systems and other mobile phones. There are also multiple business model scenarios looking at expected sales for individual products based on such factors as price point, marketing and development budget. There is a complete analysis of what makes the iPhone/iPod Touch platform different than other platforms and also a complete look at different types of applications and the process of developing and publishing an application.

AN ORDER OF THE MARKET FOR PORTABLE GAMES ALSO INCLUDES THE NEXT THREE ISSUES OF THE DFC DOSSIER According to a series of new reports from DFC Intelligence the worldwide market for portable and mobile games is expected to grow to $11.7 billion by 2014. The primary driver of this growth is expected to be the Apple iPhone and iPod Touch systems. By 2014, sales for games on the iPhone/iPod Touch are expected to account for about 24% of total portable game software sales.


The dedicated portable game systems from companies like Nintendo and Sony are still expected to lead the market, but it appears growth for these devices has peaked. The platforms from Apple are expected to be responsible for the bulk of market growth over the next few years, says DFC analyst David Cole.

DFC also released some results from a study on the mobile game habits of over 8,000 game players in North America and Europe. 54% of respondents in North America and 69% of respondents in Europe had played a game on their mobile phone in the past year. Furthermore, 45% of respondents in North America and 36% in Europe had paid to purchase an application for their mobile phone. Among respondents, the App Store was already the most popular service for making purchases. Across both North America and Europe about 15% of respondents already owned an iPhone or iPod Touch, compared with 29% that owned a Nintendo DS.

The entry of Apple into the mobile entertainment space is so important that DFC Intelligence partnered with leading iPhone application provider Oceanhouse Media (developers of over 60 iPhone apps) to prepare a detailed report on the market. According to Greg Uhler, Oceanhouse Media Development Director, with the iPhone and iPod Touch, Apple has finally delivered mobile developers a platform with an attractive business model and a rapidly growing installed base of active consumers. Of course, the iPhone is about more than just games. Games are expected to account for only about 23% of application sales on the iPhone, says Michel Kripalani, President of Oceanhouse Media. There are many fantastic opportunities for non-game related content on both the iPhone and iPod Touch. These devices, when combined with Apple's business model, are a much needed revolution for the mobile market.

The new series of reports include The Market for iPhone and iPod Games and Applications, The Market for Portable Video Games and Gamers and the Usage of Mobile Phones.

Companies Mentioned: - Apple- EA Mobile- Ethan Nicholas- Gameloft- Glu Mobile- iFund- ngmoco:)- Smule- Steve Demeter- TapulousFor more information visit http://www.researchandmarkets.com/research/230a69/the_market_for_iph CONTACT: Research and Markets, Laura Wood, Senior Manager.

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