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D&B Announces Availability of D&B360TM for Oracle CRM On Demand and Oracle's Siebel CRM
[October 03, 2011]

D&B Announces Availability of D&B360TM for Oracle CRM On Demand and Oracle's Siebel CRM

SHORT HILLS, N.J. --(Business Wire)--

D&B (NYSE: DNB), the world's leading source of commercial information and insight on businesses, announced that D&B360 is now available for Oracle (News - Alert) CRM On Demand and Oracle's Siebel CRM. Now, Oracle customers can benefit from D&B's data on more than 200 million global businesses and 53 million contacts, with information available where they need it - directly within the applications they use every day.

With D&B360's world-class data management and data enrichment capabilities, sales, sales operations and marketing professionals can increase sales and deepen customer engagement. The solution combines D&B's business information and corporate hierarchies with social data from popular social platforms. The result is real-time, actionable insight that improves the effectiveness of an organization's sales and marketing teams.

"From email to Facebook (News - Alert), texting to Twitter, customers and prospects receive more messages from sales and marketing professionals than ever. It's no longer about sending more messages, it's about sending the right one," said Denis Pombriant, managing principal, Beagle Research. "Smart companies are using data to truly understand their target customer in order to engage in a personal manner that catches the attention of prospects, and helps to grow an established relationship with existing customers."

"Sales and marketing professionals need comprehensive business intelligence in their CRM to acquire new customers and meet their goals," said Josh Peirez, President, Global Product, Marketing and Innovation at D&B. "Putting the right information, exactly where they need it is D&B's focus. Customers of any major CRM solution can now quickly find the most promising leads, get to key decision makers and drive growth."

To meet the needs of both large and small organizations, D&B now offers D&B360 in two tiers offering levels of functionality optimized for company size to provide data quality and database enhancements with the highest quality company information available. D&B will continue to enhance the offering with additional features and functionality throughout 2012.

Customer Benefits

  • Know customers better - Armed with D&B's unmatched business insight, sales and marketing professionals can improve customer segmentation, understand customer pain points and tailor the sales strategy for each pitch.
  • Improved data quality - D&B360 provides sales operations with automatic data updates and vital data cleansing services, eliminating duplication and redundant data to make records complete and accurate.
  • Acquire new prospects - From buildin a list of prospects to identifying and connecting with key decision makers, D&B360 helps salespeople build a pipeline of strong leads. By leveraging a unique "look-a-like" function, salespeople can identify potential prospects that are similar to an organization's best customers.
  • Sell deeper into organizations - Using insight from D&B360, salespeople can leverage a better understanding of corporate hierarchies to identify key decision makers in other departments to drive organic sales.
  • Improve sales effectiveness - D&B360 leverages D&B's proprietary DUNSRight® quality process to prevent duplicate records, fill in the gaps and improve data accuracy which allows salespeople to focus on selling rather than verifying or searching for critical information.

D&B is a Platinum level member of Oracle PartnerNetwork (OPN) and is currently enrolled in Oracle Validated Integration with Oracle CRM On Demand and Oracle's Siebel CRM.

For more on D&B360, visit or visit D&B at Oracle OpenWorld San Francisco 2011 October 3 - 5 at Booth Number 335 in Moscone South, and the CRM Pavilion in Moscone West.

About Oracle Validated Integration

Oracle Validated Integration through the Oracle PartnerNetwork gives customers confidence that the integration of complementary partner software products with Oracle Applications and Oracle Technology (including Oracle Enterprise Manager, Oracle Content Management, and Oracle Identity Management) have been validated and the products work together as designed. This can help reduce risk, improve system implementation cycles, and provide for smoother upgrades and simpler maintenance. Oracle Validated Integration applies a rigorous technical process to review the integrations of third-party software to Oracle Applications and Technology products, including productized repeatable integrations from system integrators. Oracle provides access to Oracle Applications and Technology software, tools, technical resources and training to assist partners in developing integrations based on Oracle standards and best practices. Partners who have successfully validated their integrations are authorized to use the "Oracle Validated Integration" logo. For more information, please visit at

About Oracle PartnerNetwork:

Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle's partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more visit


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About Dun & Bradstreet (News - Alert)® (D&B)

Dun & Bradstreet (NYSE:DNB) is the world's leading source of commercial information and insight on businesses, enabling companies to Decide with Confidence® for 170 years. D&B's global commercial database contains more than 200 million business records. The database is enhanced by D&B's proprietary DUNSRight® Quality Process, which provides our customers with quality business information. This quality information is the foundation of our global solutions that customers rely on to make critical business decisions.

D&B provides solution sets that meet a diverse set of customer needs globally. Customers use D&B Risk Management Solutions™ to mitigate credit and supplier risk, increase cash flow and drive increased profitability; D&B Sales & Marketing Solutions™ to increase revenue from new and existing customers; and D&B Internet Solutions™ to convert prospects into clients faster by enabling business professionals to research companies, executives and industries, over the web.

For more information, please visit

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