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Research and Markets: 2011 Report on the $16 Billion US Market Research & Polling Services Market Featuring Nielsen, Forrester and Gallup
[July 27, 2011]

Research and Markets: 2011 Report on the $16 Billion US Market Research & Polling Services Market Featuring Nielsen, Forrester and Gallup

(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets ( has announced the addition of the "Market Research & Polling Services" report to their offering.

The US market research services industry includes about 4,800 companies with combined annual revenue of about $16 billion. Major companies include Forrester Research, Gallup, Gartner, Maritz Research, Millward Brown, and the US operations of Netherlands-based Nielsen. The industry is concentrated: the top 50 companies generate about 55 percent of industry revenue.

COMPETITIVE LANDSCAPE Demand is driven primarily by the health of the US economy and corporate profits. The profitability of individual companies depends on managing costs and maintaining a steady flow of work. Large companies have advantages in providing a variety of research and ancillary services to large customers, and in achieving economies of scale in marketing and computerized operations. Small companies can compete successfully by specializing in a research methodology or in emerging niche knowledge areas. The industry is labor-intensive: annual revenue per employee is about $140,000.

PRODUCTS, OPERATIONS & TECHNOLOGY Major services are marketing research, which accounts for over 90 percent of industry revenue, and public opinion polling. Other services include media monitoring and analytic services. Many research firms specialize in 1) a discipline, such as customer satisfaction, human resources, or advertising tracking; 2) an industry segment, such as technology or pharmaceuticals; or 3) marketing services, such as focus groups, polling, or psychographics.

Most market research firms perform primary research - they gather and analyze original data. Primary research can either be custom for a particular client, or syndicated and sold to a number of clients.

Key Topics Covered: Industry Overview Quarterly Industry Update Business Challenges Business Trends Industry Opportunities Call Preparation Questions Financial Information Industry Forecast Web Links and Acronyms For more information visit Source: First Research CONTACT: Research and Markets Laura Wood, Senior Manager, [email protected] U.S. Fax: 646-607-1907 Fax (outside U.S.): +353-1-481-1716 ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at on the world wide web. Inquiries to [email protected])).


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