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BDA Inks Contract as Preferred Supplier for FremantleMedia Enterprises
[June 06, 2011]

BDA Inks Contract as Preferred Supplier for FremantleMedia Enterprises

(Market Wire Via Acquire Media NewsEdge) WOODINVILLE, WA -- (MARKET WIRE) -- 06/06/11 -- Bensussen Deutsch & Associates, Inc. (BDA), the nation's premier Merchandise Agency™ and recognized leader in sports and entertainment merchandise activation, today announced it has reached an agreement to be the preferred U.S. merchandise supplier for FremantleMedia Enterprises (FME). FME is the brand extension arm of FremantleMedia, one of the leading creators and producers of entertainment brands in the world.

BDA is the first marketing company to be awarded a master agreement for all FremantleMedia brands in the U.S. FME will utilize BDA to develop and execute merchandise to support marketing programs for such properties as American Idol, America's Got Talent, The Price is Right, Family Feud and other classic game shows.

"We needed a creative and innovative merchandise partner who understands how to capture the essence of our various properties with an assortment of product that delivers added promotional and brand value to our partners and consumers," said David Luner, executive vice president of interactive and consumer products for FremantleMedia Enterprises, North America. "BDA has been a long-term partner that we can rely on to deliver complete merchandise solutions and turn-key promotional campaigns." BDA has partnered with FME since the debut season of American Idol. Past projects include Coca-Cola co-branded judges' cups, talking bobbleheads, apparel and special finale merchandise. BDA and FME have several projects in development to celebrate the highly anticipated U.S. debut of The X Factor this fall.

"We've had great success the past 10 years providing branded merchandise for FremantleMedia Enterprises and we're thrilled to expand our partnership," said Jay Deutsch, CEO and co-founder of BDA. "This is a tremendous opportunity for our L.A.-based entertainment team to exhibit their expertise and ability to connect viewers to their favorite programs." ABOUT BDABensussen Deutsch & Associates, Inc. (BDA), the nation's first and only Merchandise Agency™, provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. Clients come to BDA to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing, and sports and entertainment sponsorship activation. Global brands such as Bank of America, Dell, GlaxoSmithKline, ExxonMobil, FedEx, Ford Motor Company, and Major League Baseball are but a few of the household names that rely on BDA to bring their marketing campaigns to life through merchandise. BDA attained the coveted Customs-Trade Partnership Against Terrorism (C-TPAT) certification in 2008 highlighting the company's advanced quality assurance practices for importing products from overseas. For more information on the power of merchandise, visit

ABOUT FREMANTLEMEDIA ENTERPRISES & FREMANTLEMEDIAFremantleMedia is one of the leading creators and producers of entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe's largest television and radio broadcast company, which is in turn 90 percent owned by Bertelsmann AG, one of the world's major media and entertainment companies. FremantleMedia's worldwide production arm is responsible for many of the world's highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes FremantleMedia North America, UFA, talkbackTHAMES, FremantleMedia Australia and Original Productions amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating nearly 10,000 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world's most sought after and long running formats in its catalogue, and globally, produces such programmes as: Idols (co-produced with 19 Productions in the US), Hole In The Wall, Got Talent (co-produced with Syco in the UK and the US), The X Factor (co-produced with Syco in the UK), Take Me Out, Family Feud, The Price is Right, Farmer Wants A Wife, Gute Zeiten Schlechte Zeiten, and Neighbours.

Media Contact: Catharine Neblett Barokas PR for BDA 206.264.8220 [email protected] Source: BD & A

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