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Empathy Lab Launches Program Management Group for Complex Digital Initiatives
[May 19, 2011]

Empathy Lab Launches Program Management Group for Complex Digital Initiatives

CONSHOHOCKEN, Pa. --(Business Wire)--

Empathy Lab,, a leading digital agency focused on providing innovative eCommerce and broadband solutions to the world's leading brands announces the hiring of Kevin Carruthers, formerly of Hewlett-Packard (News - Alert). Mr Carruthers has been engaged to launch a new offering focused on providing program management services to Empathy Lab clients. This appointment reflects Empathy Lab's commitment to drive positive business results for its clients worldwide by helping them better manage complexity and scale in their digital programs.

"The digital initiatives we lead are extensions of our clients' core business strategies," said Kevin Labick, CEO of Empathy Lab. "As such, we must integrate our efforts with all of their customer touch-points andsupporting systems. Success requires the ability to manage multiple parties, multiple work streams and multiple priorities. While we have been providing these management services for several years, it was time to formalize this offering and to bring in world-class leadership to oversee its future development. We are extremely excited to have the experience and seniority that Kevin Carruthers brings to our executive team."

"Empathy Lab is doing ground-breaking work with some of the world's most exciting brands," said Carruthers, "and I am thrilled to participate in the expansion of services."

Kevin Carruthers, who is joining Empathy Lab as its Vice President of Program Management, brings with him over 10 years of experience leading complex, global teams, defining program management processes as well as integrating processes and teams into existing PMOs. Prior to joining Empathy Lab Carruthers lead an R&D team at Hewlett-Packard where he was responsible for defining and delivering several complex programs, managing products and software development teams. He joined Hewlett-Packard through HP's acquisition of Neoware (News - Alert), Inc. where he was Director of Software Applications and was responsible for the delivery of all of Neoware's software products.


Empathy Lab is a leading digital agency focused on delivering world-class ecommerce and broadband video solutions to Fortune 500 and fast-growth organizations. Empathy Lab's clients include Verizon, Comcast, Rogers Communications, Dow Jones, Lexmark, NBC Universal, Sony Home Entertainment, and Liberty Global (News - Alert). For more information, please visit

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