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CommScope Unveils New Identity and Brand
[March 18, 2011]

CommScope Unveils New Identity and Brand


Mar 18, 2011 (Close-Up Media via COMTEX) -- CommScope announced it has developed a new corporate identity that the company said is more representative of its role as a trusted resource and partner to network providers around the world.

According to CommScope, the brand makeover is the first for the company since the mid-1990s and follows the acquisitions of Avaya's Connectivity Solutions division in 2003 and Andrew Corporation in 2007.

"This is an exciting time for CommScope as we embark on the next phase of the company's growth as a private company and as the global economy continues to rebound," said Ted Hally, chief commercial officer, CommScope. "The introduction of our new corporate identity is a piece of that future, helping us tell a more unified story with clarity across the many markets and geographies we serve.



The new CommScope brand initiative includes: - A tiered hierarchy of brands, in which CommScope will be the lead brand across all of its served markets.

- The design of a new logo featuring stylistic logotype in all capital letters, with an embedded and redesigned corporate icon that moves away from the previous "cable" icon.


- A change in corporate color to cyan blue from the previous teal green.

- The formalization of At Home, At Work and On the Go terms to represent the three primary market segments-broadband (cable TV), enterprise and wireless-served by CommScope, and the introduction of icons to symbolize each. The On the Go icon features the "Andrew flash" that stood as Andrew Corp.'s logo for decades and is seen in wireless networks around the world.

- Use of former corporate brands Andrew and SYSTIMAX as solution brands in the On the Go and At Work markets.

These changes will be introduced in phases beginning immediately and continuing into 2012. CommScope will feature the new brand identity at its exhibit at the International CTIA Wireless 2011 trade show and conference, taking place at the Orange County Convention Center, Orlando, Florida from March 22-24.

CommScope is a developer of communication network solutions and services.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

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