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China's mobile-phone game operators to earn RMB 4.5 bln in 2010
[December 31, 2010]

China's mobile-phone game operators to earn RMB 4.5 bln in 2010


BEIJING, Dec 31, 2010 (Xinhua via COMTEX) -- Market revenues of China's mobile-phone game operators in 2010 are expected to top 4.51 billion yuan, and more traditional media and entertainment companies are expected to enter the mobile phone game industry in 2011.



According to statistics released by market research firm Zero2IPO, mobile-phone game user numbers in China surged 122.38 percent year on year to 19.685 million in 2009, and are expected to top 45.732 million in 2010.

Meanwhile, revenues of the Chinese mobile-phone game market reached 2.455 billion yuan in 2009, representing an increase of 93.31 percent, and the figure will top 4.51 billion yuan in 2010.


Zhang Yanan, an analyst for Zero2IPO, said the integration of traditional media and entertainment companies with mobile-phone game operators would become a trend.

Traditional media and entertainment companies have the advantage in getting the resources of content and copyright, but the profit margins of traditional distribution channels are limited, while mobile-phone games could provide a good alternative.

For mobile-phone game operators, the lack of content and operating channels could be overcome by cooperating with the traditional media industry. (Edited by Luo Jingjing, luojj@xinhua.org)

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